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Andy’s Answers: How National Geographic uses social media to get fans talking

By Andy Sernovitz on May 4th, 2012 | 248043 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2Fandys-answers%2F2012%2F05%2F04%2Fandys-answers-how-national-geographic-uses-social-media-to-get-fans-talking%2FAndy%E2%80%99s+Answers%3A+How+National+Geographic+uses+social+media+to+get+fans+talking2012-05-04+11%3A42%3A47Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D24804

National Geographic is one of the most beloved brands of all time. So it’s no surprise that on Facebook and Twitter, this passion is reflected in its huge fan numbers.

But how does National Geographic manage it all? How does it find content that fans want to share? What is the voice of the brand? At our last Word of Mouth event, National Geographic’s Brendan Hart shared a bunch of the secrets about how it is done.[…] Continue Reading »

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Tags: andy sernovitz, Brendan Hart, enagement, marketing, National Geographic, social media, twitter

248043 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2Fandys-answers%2F2012%2F05%2F04%2Fandys-answers-how-national-geographic-uses-social-media-to-get-fans-talking%2FAndy%E2%80%99s+Answers%3A+How+National+Geographic+uses+social+media+to+get+fans+talking2012-05-04+11%3A42%3A47Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D24804
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