Archive for myths SmartBlogs

People are talking about the “hit” their Page has taken since Facebook made alterations to its EdgeRank algorithm. The most common complaints include: “Page engagement levels are down” and “The News Feed has been disrupted.” But is there any truth to these allegations?

When Facebook implements something new — like an algorithm update — it can be difficult to separate fact from fiction.[…] Continue Reading »

Viral marketing is where it’s at. And those metrics we’re getting sure do make life easier. Plus, you can’t go wrong engaging the customer base. Right? Nope, not really and it depends, writes Mikal Belicove in his analysis of 10 mistaken beliefs about social media. While it’s natural to wish there were lots of hard and fast rules for doing social media “right,” the things we know for sure about social platforms are far and few between.[…] Continue Reading »