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During the past year, Yahoo! has focused on building its footprint in social media. Even though it reaches 700 million people a month with its online properties, this huge traffic and attention weren’t being reflected in the numbers of social media fans.

So to build up communities around Yahoo!’s brands, the company launched a series of campaigns designed to attract and engage specific audiences.[…] Continue Reading »

This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their businesses on Facebook with Buddy Media tools. What’s your plan? Download White Paper.

This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South by Southwest in Austin this week.[…] Continue Reading »

If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying (except for the Ashton Kutcher-as-Burger-King, which is just freaky and wrong) but they fun, imaginative and a great way to show off your brand. Isn’t that what Halloween (and social media) are all about?[…] Continue Reading »

If you’re still stumped for a Halloween costume, why not look online for ideas? These 10 social-media inspired costumes may not be too terrifying (except for the Ashton Kutcher-as-Burger-King, which is just freaky and wrong) but they fun, imaginative and a great way to show off your brand. Isn’t that what Halloween (and social media) are all about?[…] Continue Reading »