Archive for mobile SmartBlogs
Social media presents unique opportunities and challenges alike for small businesses. It provides an unprecedented way to amplify word-of-mouth marketing efforts, a bread-and-butter tactic for local businesses. But it can also feel daunting to compete with the social-marketing budgets of larger competitors.
By Ambreen Ali on October 2nd, 2014 | 54315Comment on this postLive+at+%23SM2Innovation%3A+A+data-driven+marketing+case+study2014-10-02+11%3A00%3A27Ambreen+Alihttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54315
At any given time, 40% of Americans are planning a move. “Peak” season for buying a new home starts with the Super Bowl in winter and goes through fall. With statistics like that, it’s no surprise that the real-estate space is extremely competitive.
By Ambreen Ali on October 1st, 2014 | 54300Comment on this postAdvertising+Leadership+Series%3A+Q-and-A+with+IAB+VP+Anna+Bager2014-10-01+14%3A35%3A28Ambreen+Alihttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54300
In the third post of the series, Interactive Advertising Bureau Vice President Anna Bager discusses how video is reshaping the digital advertising landscape and how IAB works to stay on top this ever-changing space.[…] Continue Reading »
By Ambreen Ali on October 1st, 2014 | 54297Comment on this postLive+at+%23SM2Innovation%3A+Marketing+lessons+from+potty+training2014-10-01+14%3A09%3A28Ambreen+Alihttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54297
Advertising Week covers a range of topics, but potty training may still seem like an unlikely one.
Still, toddlers and diapers were all the buzz as day two of the Mobile Marketing Association’s SM2 conference kicked off on Wednesday.
Melanie Huet of Kimberly-Clark and Dwayne Raupp of Organic discussed the implementation of and lessons learned from the Pull-Ups Time to Potty app, a mobile application that gives parents a way to reward children as they transition out of diapers.[…] Continue Reading »
By Ambreen Ali on October 1st, 2014 | 54255Comment on this postAdvertising+Leadership+Series%3A+Q-and-A+with+MMA+CEO+Greg+Stuart2014-10-01+11%3A00%3A33Ambreen+Alihttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54255
In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.[…] Continue Reading »