Archive for mobile SmartBlogs

Today, your pipeline depends on digital marketing. Customers aren’t taking the time to talk to your sales team before making a purchase; instead, they’re often relying solely on the information they find about you online to decide whether or not to work with your company.

Because of this, it’s crucial that you understand and maximize your digital marketing strategy to attract and nurture leads through the sales pipeline all the way to close.[…] Continue Reading »

“We need to build a mobile app,” is one of the most terrifying phrases that I’ve heard uttered over the past six months. Far too often, brands jump into building an app simply to check the box and without a thoughtful strategy in mind. Deciding to “go mobile” with no purpose is like deciding to go fishing without a fishing pole: success is highly unlikely without hooks.[…] Continue Reading »

Rapid changes are occurring in the business-to-business space, and one of the takeaways at this week’s BMA15 conference is how marketers can – rather, must – adapt.

The Chicago event by the Business Marketing Association, a division of the Association of National Advertisers, has brought together hundreds of companies from around the U.S. and countries from Japan to Saudi Arabia.[…] Continue Reading »

Now is what’s next.

That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the 4A’s Transformation conference.

Jones went on to explain that reacting quickly to tent-pole television events with creative yields strong results, and a strong mobile strategy is what will increase brand recognition and loyalty with consumers.[…] Continue Reading »

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and connections with consumers that go beyond the point of sale. They’ll also hear from leaders in the field about real-world tools and campaigns that have effectively used mobile to reach target audiences and elevate brands.[…] Continue Reading »