Archive for mobile SmartBlogs
Many small businesses are ditching traditional POS systems in favor of mobile app-based technologies that offer convenience and flexibility at a low price. For food truck operators who are constantly on the move and small-business owners who may not have much in the way of startup capital, these mobile options may seem like a perfect solution. However, most app-based payment solutions lack the durability and extra features that full-featured POS systems offer.[…] Continue Reading »
At this year’s South by Southwest Interactive Festival, everyone is talking about how audiences are more involved than ever with brands, shaping and crafting the experience they want to have with all kinds of products. Challenges vary, but mobile platforms are redefining real-time marketing and changing how people connect with brands.
A SXSW panel with Jen Saenz, senior director of brand marketing at Frito-Lay; Shiv Singh, global head of digital at PepsiCo; and Kevin Knight, Facebook creative strategist, discussed how fans are demanding a new way of marketing.[…] Continue Reading »
QR codes have really taken off recently as marketers find creative ways to integrate them into campaigns. Below is a roundup of some of the best campaigns and uses for QR codes.
Lifestyle
1) Tesco’s Home Plus supermarket found a unique way to help hardworking Koreans with their grocery shopping. They placed lifelike billboards depicting supermarket shelves in the subway and shoppers could scan the QR codes with a phone application as they waited for their trains.[…] Continue Reading »
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market, and our main form of interaction is through a digital landscape. Throughout the years, mobile technology has evolved into devices that can almost do it all — from making payments at Starbucks and other select retailers to helping us make decisions, like which restaurant to go to.[…] Continue Reading »
Making the case for change within a company means “creating an anxiety with today and an excitement with the future,” former Procter & Gamble Chief Marketing Officer Jim Stengel said at the Mobile Marketing Association SM2 conference in New York City.
In a conversation with MMA Global CEO Greg Stuart, Stengel praised mobile’s potential for bringing marketers closer than ever to consumers but warned that you “have to respect that” closeness and also “do something interesting” to attract their attention.[…] Continue Reading »
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