Archive for mobile SmartBlogs

As digital proliferates every facet of the retail industry and consumers’ lives, digital ad spending has grown into a multi-billion dollar business with CPG companies spending more than ever to get their brands and products in front of the right people at the right time. Looking forward into 2014 and beyond, companies will focus on brand messaging and mobile, with an eye on geotracking, according to a new report, The U.S.[…] Continue Reading »

Video for the small screen — online, on mobile, or in an installation — works. Study after study has shown that video for the small screen beats traditional TV advertising for engagement and awareness. And the money is following the research — spending on video for the small screen is growing by leaps and bounds.

But it takes more than simply recognizing a trend to produce a memorable video.[…] Continue Reading »

Social advertising is the hottest topic in advertising right now. Salesforce estimates that by 2017, the global market for social ads will be worth about $11 billion. That’s some serious advertising cash.

This means it’s time for brands, big and little, to develop a strategy to capitalize on the power of social advertising. The customers are there; people are spending lots of time on social media, particularly on mobile devices — 30% of the time spent on social media is on mobile, and that figure is likely to continue to grow.[…] Continue Reading »

Many small businesses are ditching traditional POS systems in favor of mobile app-based technologies that offer convenience and flexibility at a low price. For food truck operators who are constantly on the move and small-business owners who may not have much in the way of startup capital, these mobile options may seem like a perfect solution. However, most app-based payment solutions lack the durability and extra features that full-featured POS systems offer.[…] Continue Reading »

At this year’s South by Southwest Interactive Festival, everyone is talking about how audiences are more involved than ever with brands, shaping and crafting the experience they want to have with all kinds of products. Challenges vary, but mobile platforms are redefining real-time marketing and changing how people connect with brands.

A SXSW panel with Jen Saenz, senior director of brand marketing at Frito-Lay; Shiv Singh, global head of digital at PepsiCo; and Kevin Knight, Facebook creative strategist, discussed how fans are demanding a new way of marketing.[…] Continue Reading »