Archive for mobile SmartBlogs

Rapid changes are occurring in the business-to-business space, and one of the takeaways at this week’s BMA15 conference is how marketers can – rather, must – adapt.

The Chicago event by the Business Marketing Association, a division of the Association of National Advertisers, has brought together hundreds of companies from around the U.S. and countries from Japan to Saudi Arabia.[…] Continue Reading »

Now is what’s next.

That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the 4A’s Transformation conference.

Jones went on to explain that reacting quickly to tent-pole television events with creative yields strong results, and a strong mobile strategy is what will increase brand recognition and loyalty with consumers.[…] Continue Reading »

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and connections with consumers that go beyond the point of sale. They’ll also hear from leaders in the field about real-world tools and campaigns that have effectively used mobile to reach target audiences and elevate brands.[…] Continue Reading »

E-commerce is rapidly emerging in the food and beverage industry, whether you’re talking about restaurants adopting mobile payments or online grocery delivery services that will bring food right to your doorstep, but wholesale club retailing is one category that has not been so quick to adopt e-commerce and digital technology. While retailers like Costco and Sam’s Club are well-established in the retail industry, shoppers don’t often associate them with online shopping.[…] Continue Reading »

Social media presents unique opportunities and challenges alike for small businesses. It provides an unprecedented way to amplify word-of-mouth marketing efforts, a bread-and-butter tactic for local businesses. But it can also feel daunting to compete with the social-marketing budgets of larger competitors.

A new mobile application called Perch is designed specifically for small businesses to better understand their social media presence.[…] Continue Reading »