Archive for mobile SmartBlogs

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the third post of the series, Interactive Advertising Bureau Vice President Anna Bager discusses how video is reshaping the digital advertising landscape and how IAB works to stay on top this ever-changing space.[…] Continue Reading »

Advertising Week covers a range of topics, but potty training may still seem like an unlikely one.

Still, toddlers and diapers were all the buzz as day two of the Mobile Marketing Association’s SM2 conference kicked off on Wednesday.

Melanie Huet of Kimberly-Clark and Dwayne Raupp of Organic discussed the implementation of and lessons learned from the Pull-Ups Time to Potty app, a mobile application that gives parents a way to reward children as they transition out of diapers.[…] Continue Reading »

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.[…] Continue Reading »

I spent the majority of my time at events, or on the road to the next event, traveling to industry conferences to talk about social media and how technology can simplify the life of event professionals. Today mobile technology can help with every aspect of an event, from organizing a session to selecting the right venue and drinks.[…] Continue Reading »

While we’ve all seen dozens of trends come and go already in 2014, one thing has been consistent in these lists is the role of video in content marketing. And while there will always be an audience that prefers reading article after article, at this time in tech history, video has become a major player in a business’s content marketing strategy.[…] Continue Reading »