Archive for mobile SmartBlogs

Now is what’s next.

That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the 4A’s Transformation conference.

Jones went on to explain that reacting quickly to tent-pole television events with creative yields strong results, and a strong mobile strategy is what will increase brand recognition and loyalty with consumers.[…] Continue Reading »

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and connections with consumers that go beyond the point of sale. They’ll also hear from leaders in the field about real-world tools and campaigns that have effectively used mobile to reach target audiences and elevate brands.[…] Continue Reading »

E-commerce is rapidly emerging in the food and beverage industry, whether you’re talking about restaurants adopting mobile payments or online grocery delivery services that will bring food right to your doorstep, but wholesale club retailing is one category that has not been so quick to adopt e-commerce and digital technology. While retailers like Costco and Sam’s Club are well-established in the retail industry, shoppers don’t often associate them with online shopping.[…] Continue Reading »

Social media presents unique opportunities and challenges alike for small businesses. It provides an unprecedented way to amplify word-of-mouth marketing efforts, a bread-and-butter tactic for local businesses. But it can also feel daunting to compete with the social-marketing budgets of larger competitors.

A new mobile application called Perch is designed specifically for small businesses to better understand their social media presence.[…] Continue Reading »

At any given time, 40% of Americans are planning a move. “Peak” season for buying a new home starts with the Super Bowl in winter and goes through fall. With statistics like that, it’s no surprise that the real-estate space is extremely competitive.

Trulia, a mobile service that helps home buyers find their next house, has enjoyed success in this space.[…] Continue Reading »