Archive for mobilemarketing SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week we asked, Does your social media strategy take mobile into account? The results:
- No: 50.62%
- Yes: 49.38%
This week’s poll is a deadlock, which leads me to wonder whether many of you think as I do, that mobile — or better stated, “mobility” — is far less of a question of social media strategy and much more an issue of marketing and business strategy.[…] Continue Reading »
If you haven’t been using text and SMS messaging to help promote your restaurant, it’s a great time to get started.
The average open rate of text or SMS marketing messages is about 95%, and most of those messages are opened within 15 minutes of being received. Some restaurants have seen a steady average of 16% of text offers being redeemed, which is impressive when compared with the 20% open rate and 5% redemption rate of e-mail marketing messages and the less than 1% redemption rate for direct-mail messages.[…] Continue Reading »
Creating a mobile presence for your restaurant is incredibly important. You need customers to be able to find your restaurant on a mobile device, then be satisfied by their experience. If you have a mobile website, are listed in local search engines and use social media and review sites, that’s great. But you have to keep those updated — otherwise your customers will leave with a bad taste in their mouth.[…] Continue Reading »
The three main things people use their mobile phones for are calling, texting and e-mailing. Mobile coupons are 10 times more likely to be redeemed than traditional coupons. Forty-two percent of your customers want to opt in to receive specials, coupons and announcements from you, and less than 5% of customers will choose to opt out. Half your customers will make special trips to redeem those coupons.[…] Continue Reading »
Mobile-device users are constantly seeking information from every company and organization they touch. These users have their mobile devices with them for 14 hours of every day, and every hour is an opportunity to reach out. Mobile marketing is all about the customer voluntarily making contact with the company because they want your feedback — and you must be able to provide that information.[…] Continue Reading »
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