Archive for millennials SmartBlogs

This post is an edited excerpt from “When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,” (Ideapress Publishing, March 2015) by Jamie Notter and Maddie Grant. The book identifies four principles that will guide successful businesses now and in the future: Digital, Clear, Fluid, and Fast. This excerpt is from the chapter on Fast.[…] Continue Reading »

Whether you’re working in the food retail, restaurant or consumer packaged goods industry, customization and personalization are likely terms you’ve heard before. In fact, personalization has become a hot topic across many industries, and to achieve personalization, companies must first think about targeting different consumer segments.

For retailers, restaurants and manufacturers to really achieve consumer segmentation, it’s all about building data into “segments of one,” according to Jed Alpert, vice president of marketing for 1010data.[…] Continue Reading »

Lately, I’ve noticed everyone seems to be talking about “values.” From major brands such as Whole Foods, which launched its first national advertising campaign featuring a “Values Matter” tagline, to President Obama, who spoke extensively about values during his 2015 State of the Union address.

While discussions surrounding the importance of values in business and in politics are nothing new, the act of declaring one’s values when communicating with a target audience does seem to be trending.[…] Continue Reading »

Technology now enables consumers to create their own customized supply chains and design products to meet their particular health goals, dietary desires and cultural values. This creates an interesting question for food retailers – how do you deliver this trend towards customization in a brick and mortar store?

At last month’s FMI Midwinter event in Miami, Anthony Flynn shared his story around the creation of YouBar, a customized nutrition bar company he founded in 2006 with his mother.[…] Continue Reading »

“I Love Lucy,” “Cheers” and “Modern Family” are three of the most popular sitcoms of their eras, but beyond giving multiple generations a lot to laugh about, these shows tell us something critical about our attention spans and communicating in today’s workplace.

While watching “Modern Family’s” Mitch and Cam, Phil and Claire and company in a recent episode, I was struck by how many scene changes occurred during the show, how brief each scene was, and how different that seemed when recalling older shows such as Cheers and I Love Lucy.[…] Continue Reading »