Archive for millennials SmartBlogs
Launching new products can be a big revenue driver, but it can also be a big cost to companies. The beverage industry is well-positioned for new products that capitalize on consumer trends, but there are several things companies should keep in mind when launching new beverage products, a panel of experts said during a recent Beverage Industry webinar.[…] Continue Reading »
Chances are you’re over-thinking your millennial engagement strategy.
What’s really changed
I have this vivid memory of being the youngest and lowest-ranking person in a meeting about employee engagement. We had brought in the big guns to teach us about relating to Gen Xers. I listened to the talk about “this generation” with partial amusement, but mostly disbelief.[…] Continue Reading »
Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.
This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »
It hardly seems possible, but the time has come when high-potential millennials are assuming leadership roles.
If you take the long view, it makes sense to prepare your best, young professionals now for the big promotional step that their predecessors typically had to wait 10, 15 years or longer to expect. They’re already so “up to speed” on so many essential, differentiating aspects of the competitive marketplace that they add value now that renders the typical career maturing process obsolete.[…] Continue Reading »