Archive for millennials SmartBlogs
The farm-to-table movement may seem like something that exploded onto the scene within the last five years or so, but the idea of embracing fresh, natural foods from one’s own backyard isn’t new. If you look back far enough, this was once the only way to eat, before refrigeration and other modern technologies made the global supply chain possible.[…] Continue Reading »
Launching new products can be a big revenue driver, but it can also be a big cost to companies. The beverage industry is well-positioned for new products that capitalize on consumer trends, but there are several things companies should keep in mind when launching new beverage products, a panel of experts said during a recent Beverage Industry webinar.[…] Continue Reading »
Chances are you’re over-thinking your millennial engagement strategy.
What’s really changed
I have this vivid memory of being the youngest and lowest-ranking person in a meeting about employee engagement. We had brought in the big guns to teach us about relating to Gen Xers. I listened to the talk about “this generation” with partial amusement, but mostly disbelief.[…] Continue Reading »
Millennial consumers are having a noticeable effect on food and beverage brands, and their influence is increasingly being reflected in the products’ packaging. As the 21 million-strong generation wields its $1.3 trillion in direct spending power, brands have begun to take note of their product preferences and the trends that are driving their purchasing decisions.
This generation cares more about the benefits of the products, including the emotional benefits, so the goodness should be spelled out on the packaging.[…] Continue Reading »