Archive for millenials SmartBlogs

“Do what you love, and the money will follow” is seductive advice, especially when wealth is scarce and jobs are few. The millennial generation has clung to this credo since the Great Recession, hoping the pursuit of passion would offer a roadmap to success in an uncertain economy. It helps explain why many juggle careers instead of vying for a corner office.[…] Continue Reading »

Two trends have come together to drive the growth of new snack foods — consumers are snacking more and sometimes using snacks to replace meals. Meanwhile, they’re also trying to avoid empty calories and seek out convenient snacks that pack a nutritional punch without packing on the calories.

The new year began with news on the high-protein snack front.[…] Continue Reading »

A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving business environment, however, the new definition of insanity should be “doing the same thing over and over again and expecting the SAME results.” That definition is especially applicable when trying to engage Generation Y.[…] Continue Reading »

When do you advise clients to start thinking about death planning? Have you broached this subject with your own loved ones? Not easy questions to process, are they?

As with many things, understanding the appropriate time to have these discussions with clients is both personal and widely varied depending on client preferences and generational differences. A recent Bloomberg article got me thinking about this topic specifically as it highlighted that many millennials aren’t currently purchasing life insurance, nor do they consider it a priority.[…] Continue Reading »

We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).

What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now.

In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women.[…] Continue Reading »