Archive for millenials SmartBlogs
By Jamie Gutfreund on October 22nd, 2014 | 54720Comment on this postOmnicultural+marketing+and+millennials%3A+The+rise+of+the+new+cultural+diplomats2014-10-22+11%3A26%3A18Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D54720
A commonly cited definition of insanity is “doing the same thing over and over again but expecting a different result.” In today’s fast moving business environment, however, the new definition of insanity should be “doing the same thing over and over again and expecting the SAME results.” That definition is especially applicable when trying to engage Generation Y.[…] Continue Reading »
By Bruce Milne on September 16th, 2014 | 53936Comment on this postAre+You+A+Social+Advisor+or+a+Social+Salesperson%3F2014-09-16+16%3A01%3A23Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D53936
When do you advise clients to start thinking about death planning? Have you broached this subject with your own loved ones? Not easy questions to process, are they?
As with many things, understanding the appropriate time to have these discussions with clients is both personal and widely varied depending on client preferences and generational differences. A recent Bloomberg article got me thinking about this topic specifically as it highlighted that many millennials aren’t currently purchasing life insurance, nor do they consider it a priority.[…] Continue Reading »
We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).
What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now.
In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women.[…] Continue Reading »
By Julia Russell on February 26th, 2014 | 496442 comments on this postQ-and-A%3A+A+perspective+on+dairy+from+industry+expert+Donna+Berry2014-02-26+10%3A00%3A06Julia+Russellhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49644
Donna Berry is the owner of Dairy & Food Communications, a company that specializes in business-to-business writing, speaking and consulting projects in the dairy, beverage and food industries, and she writes for numerous trade publications, including Dairy Business News, Food Business News, Food Product Design, Meat & Poultry and Baking & Snack. She has a bachelors degree in food science from the University of Illinois and product development industry experience with Kraft Foods.[…] Continue Reading »
By Marianne Quinlan-Sacksteder on February 25th, 2014 | 495211 comment on this postHow+%E2%80%9Cgrocerants%2C%E2%80%9D+millennials+and+technology+are+changing+the+shopping+landscape+2014-02-25+10%3A00%3A57Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D49521
Anyone who works in the consumer packaged goods industry can attest that the shopping landscape is evolving at an accelerated pace. As shifts in shopping and spending resulting from the rise of a new generation of consumers who embrace different values and lifestyles intersect with the exploding digital landscape, manufacturers and grocery retailers are faced with the challenge of understanding these changes and their implications.[…] Continue Reading »