Archive for millenials SmartBlogs

We know two things about millennials: They will soon have record-breaking purchasing power, and they spend tons of time with content created by their peers, otherwise known as UGC (user-generated content).

What we didn’t know was how much time they spend with UGC and how they feel about it. That is, until now.

In January, Ipsos MediaCT, Crowdtap and the Social Media Advertising Consortium partnered to survey 839 millennial (18 to 36 years old) men and women.[…] Continue Reading »

Donna Berry is the owner of Dairy & Food Communications, a company that specializes in business-to-business writing, speaking and consulting projects in the dairy, beverage and food industries, and she writes for numerous trade publications, including Dairy Business News, Food Business News, Food Product Design, Meat & Poultry and Baking & Snack. She has a bachelors degree in food science from the University of Illinois and product development industry experience with Kraft Foods.[…] Continue Reading »

Anyone who works in the consumer packaged goods industry can attest that the shopping landscape is evolving at an accelerated pace. As shifts in shopping and spending resulting from the rise of a new generation of consumers who embrace different values and lifestyles intersect with the exploding digital landscape, manufacturers and grocery retailers are faced with the challenge of understanding these changes and their implications.[…] Continue Reading »

How operators are turning long lines, secret menus, and limited quantities into marketing opportunities

Since Chef Dominique Ansel released his croissant-doughnut hybrid last year, operators and manufacturers have been asking themselves, “How do we create the next cronut?” In an age where trends seem to capture our attention one minute and disappear the next, how do operators break through the noise and introduce the next craveable creation?[…] Continue Reading »

Something insidious is happening in the cubicles and hallways of America’s big and midsized companies.

Employees who have attained a chunk of the America dream — a steady paycheck, benefits and a rung on the upwardly mobile ladder — are risking an uncertain job market and quitting their jobs in astonishing numbers (more than 2 million a month).[…] Continue Reading »