Archive for MikeLieberman SmartBlogs

Blogging provides your company an opportunity to share meaningful knowledge with potential clients and customers, which in turn gets them to know, like and trust you. Once they know, like and trust you and your company, the sale isn’t too far behind. But blogging without social media is like peanut butter without jelly, fluff without the marshmallow or thunder without lightning.[…] Continue Reading »

Your Facebook page is humming, and people are “liking” you left and right. Now what? How do you leverage those fans and turn them into customers or clients.

If we pause to evaluate buyer behavior in 2012, we have to consider the buying process. People make purchase decisions emotionally, then rationalize those decisions until they are comfortable.[…] Continue Reading »