Archive for Microsoft SmartBlogs
Andy’s Answers: How social helped Microsoft make the Windows 8 launch its biggest ever
By Andy Sernovitz on January 24th, 2013 | 36789Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2013%2F01%2F24%2Fandys-answers-how-social-helped-microsoft-make-windows-8-launch-biggest-ever%2FAndy%27s+Answers%3A+How+social+helped+Microsoft+make+the+Windows+8+launch+its+biggest+ever2013-01-24+12%3A44%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36789
Microsoft’s Windows 8 launch was the biggest the company has done in a long time — and social media played a big role in it. To pull it off, the company had to create a unified front for a huge global brand, nurture an interested audience with everyday content and, most importantly, let the big news speak for itself.[…] Continue Reading »
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This week's most clicked
By Doris Nhan on December 16th, 2011 | 13926Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fleadership%2F2011%2F12%2F16%2Fthis-weeks-most-clicked-106-2%2FThis+week%26%23039%3Bs+most+clicked2011-12-16+19%3A30%3A01Doris+Nhanhttp%3A%2F%2Fsmartblogs.com%2Fleadership%2F%3Fp%3D13926
Leadership lessons from Newt Gingrich; how manufacturing could save American innovation; and why it pays to be a failure at work.
It’s all in this week’s top five most-clicked links in SmartBrief on Leadership:
- A dozen of the world’s worst Christmas sweaters
- Should you emulate Newt Gingrich’s leadership style?
- Could Bill Gates take back the reins at Microsoft?
Andy's Answers: How Microsoft is influencing the influencers
By Andy Sernovitz on December 6th, 2011 | 183331 comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F12%2F06%2Fandys-answers-how-microsoft-is-influencing-the-influencers%2FAndy%26%23039%3Bs+Answers%3A+How+Microsoft+is+influencing+the+influencers2011-12-06+12%3A22%3A09Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18333
Despite how active and engaged Microsoft is with its customers in social media, there’s just no way it can reach them all. So it is turning to its customers and evangelists for help.
In his presentation at our BlogWell conference, Microsoft’s Nestor Portillo outlined how the company is creating a network of credible, independent influencers to help it reach a wider, more diverse audience.[…] Continue Reading »
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This week's most clicked
By Tricia Smith on November 18th, 2011 | 18223Comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F11%2F18%2Fthis-weeks-most-clicked-105%2FThis+week%26%23039%3Bs+most+clicked2011-11-18+20%3A10%3A31Tricia+Smithhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18223
Tips for creating content your readers can’t stop talking about; one word to avoid if you want to get clicks; and Microsoft throws its hat into the social-network ring.
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

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Facebook
Linkedin
RSS








This week's most clicked
By Doris Nhan on December 9th, 2011 | 1 comment on this post
This week’s top five most-clicked links in SmartBrief on Social Media:
Image credit: narvikk, via iStockphoto[…] Continue Reading »
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