Archive for Microsoft SmartBlogs

Microsoft’s Windows 8 launch was the biggest the company has done in a long time — and social media played a big role in it. To pull it off, the company had to create a unified front for a huge global brand, nurture an interested audience with everyday content and, most importantly, let the big news speak for itself.[…] Continue Reading »

Leadership lessons from Newt Gingrich; how manufacturing could save American innovation; and why it pays to be a failure at work.

It’s all in this week’s top five most-clicked links in SmartBrief on Leadership:

This week’s top five most-clicked links in SmartBrief on Social Media:

Image credit: narvikk, via iStockphoto[…] Continue Reading »

Despite how active and engaged Microsoft is with its customers in social media, there’s just no way it can reach them all. So it is turning to its customers and evangelists for help.

In his presentation at our BlogWell conference, Microsoft’s Nestor Portillo outlined how the company is creating a network of credible, independent influencers to help it reach a wider, more diverse audience.[…] Continue Reading »

Tips for creating content your readers can’t stop talking about; one word to avoid if you want to get clicks; and Microsoft throws its hat into the social-network ring.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: