Archive for Microsoft SmartBlogs
By Andy Sernovitz on January 24th, 2013 | 36789Comment on this postAndy%27s+Answers%3A+How+social+helped+Microsoft+make+the+Windows+8+launch+its+biggest+ever2013-01-24+12%3A44%3A51Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36789
Microsoft’s Windows 8 launch was the biggest the company has done in a long time — and social media played a big role in it. To pull it off, the company had to create a unified front for a huge global brand, nurture an interested audience with everyday content and, most importantly, let the big news speak for itself.[…] Continue Reading »
Leadership lessons from Newt Gingrich; how manufacturing could save American innovation; and why it pays to be a failure at work.
It’s all in this week’s top five most-clicked links in SmartBrief on Leadership:
This week’s top five most-clicked links in SmartBrief on Social Media:
- Social media ROI is MIA, marketers say
- Microsoft’s guide to building an army of online evangelists
- Apple employee online comment rules made public
- How the Humane Society got 1 million “likes”
- A dozen social media gaffes that could cost you your job
By Andy Sernovitz on December 6th, 2011 | 183331 comment on this postAndy%26%23039%3Bs+Answers%3A+How+Microsoft+is+influencing+the+influencers2011-12-06+12%3A22%3A09Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18333
Despite how active and engaged Microsoft is with its customers in social media, there’s just no way it can reach them all. So it is turning to its customers and evangelists for help.
In his presentation at our BlogWell conference, Microsoft’s Nestor Portillo outlined how the company is creating a network of credible, independent influencers to help it reach a wider, more diverse audience.[…] Continue Reading »
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: