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Andy's Answers: How The Land of Nod makes the most of customer reviews

By Andy Sernovitz on June 17th, 2010 | 108752 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2010%2F06%2F17%2Fandys-answers-how-the-land-of-nod-makes-the-most-of-customer-reviews%2FAndy%26%23039%3Bs+Answers%3A+How+The+Land+of+Nod+makes+the+most+of+customer+reviews2010-06-17+16%3A25%3A43Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10875

The Land of Nod — a high-end children’s furniture retailer — started featuring customer reviews on its website in March 2008. Putting up the opinions of your customers for the world to see can be an intimidating concept for anyone, but for The Land of Nod, it’s made a huge impact on driving participation and engagement.

And as most great brands find out, the vast majority of Land of Nod customers love the retailer : 90% of reviews are four or five stars, and 36% of reviewers leave multiple reviews.[…] Continue Reading »

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Tags: e-mail, land of nod, Michelle Kohanzo, reviews, Sam Decker, social media

108752 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2010%2F06%2F17%2Fandys-answers-how-the-land-of-nod-makes-the-most-of-customer-reviews%2FAndy%26%23039%3Bs+Answers%3A+How+The+Land+of+Nod+makes+the+most+of+customer+reviews2010-06-17+16%3A25%3A43Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D10875
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