Archive for metrics SmartBlogs
By Jesse Stanchak on September 19th, 2012 | 30380Comment on this postWhy+are+social+media+marketers+still+relying+on+%22soft%22+metrics%3F2012-09-19+09%3A20%3A54Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D30380
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you believe that “soft” metrics such as “likes,” comments and follower counts are effective measures of social media performance, and do you personally rely on them? The results:
- No, but I still rely on soft metrics to measure performance: 30%
- No, and I don’t rely on soft metrics to measure performance: 26.88%
- Yes, but I don’t rely on soft metrics to measure performance: 25%
- Yes, and I rely on soft metrics to measure performance: 18.13%
There’s a long-standing debate in social media circles about the usefulness of so-called soft metrics — likes, comments and shares — basically, the stuff that’s really easy to measure.[…] Continue Reading »
By Adi Gaskell on August 3rd, 2012 | 28441Comment on this postWhy+social+media+deserves+a+smarter+ROI2012-08-03+12%3A03%3A44Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D28441
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter.[…] Continue Reading »
Murray Newlands offers an in-depth tutorial on social media monitoring in this week’s “Future of Engagement.”
Part 1 of this six-part discussion of principles and tactics of monitoring social media conversation:
- Understand that social media monitoring can serve a wide variety of roles for your organization, including customer service, research and crisis management.
By Heidi Cohen on April 3rd, 2012 | 238195 comments on this postStudy+shines+a+light+on+social+media%E2%80%99s+marketing+dilemma2012-04-03+11%3A39%3A36Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23819
For many businesses, social media requires going back to marketing basics. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, “How Marketers Are Using Social Media to Grow Their Businesses,” 94% of respondents use social media in their marketing mix. Social media has become a “must have” in every marketer’s toolbox.
Despite this, there’s a disconnect between marketers’ use of social media and their ability to measure it, according to Social Media Examiner’s report.[…] Continue Reading »
By Vicky Smithee on February 24th, 2012 | 189024 comments on this postSocial+media+metrics%3A+Stop+trying+to+reinvent+the+wheel2012-02-24+12%3A44%3A39Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18902
Social media strategists and community managers might be making their jobs harder for themselves when it comes to finding return on investment for their social media efforts, according to Nichole Kelly, CEO of Full Frontal ROI Consulting.[…] Continue Reading »