Archive for metrics SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you believe that “soft” metrics such as “likes,” comments and follower counts are effective measures of social media performance, and do you personally rely on them? The results:
- No, but I still rely on soft metrics to measure performance: 30%
- No, and I don’t rely on soft metrics to measure performance: 26.88%
- Yes, but I don’t rely on soft metrics to measure performance: 25%
- Yes, and I rely on soft metrics to measure performance: 18.13%
There’s a long-standing debate in social media circles about the usefulness of so-called soft metrics — likes, comments and shares — basically, the stuff that’s really easy to measure.[…] Continue Reading »
From the dawn of the Web, marketers have been bogged down by chasing the wrong kind of return on investment. In the early days of the Web, site owners would chase hits and try and sell advertising based on the huge numbers they would report. Of course, a hit doesn’t equate to a visit, but that didn’t seem to matter.[…] Continue Reading »
Murray Newlands offers an in-depth tutorial on social media monitoring in this week’s “Future of Engagement.”
Part 1 of this six-part discussion of principles and tactics of monitoring social media conversation:
Key points:
- Understand that social media monitoring can serve a wide variety of roles for your organization, including customer service, research and crisis management.
For many businesses, social media requires going back to marketing basics. Based on Social Media Examiner’s 2012 Social Media Marketing Industry Report, “How Marketers Are Using Social Media to Grow Their Businesses,” 94% of respondents use social media in their marketing mix. Social media has become a “must have” in every marketer’s toolbox.
Despite this, there’s a disconnect between marketers’ use of social media and their ability to measure it, according to Social Media Examiner’s report.[…] Continue Reading »
Vicky Smithee is a public relations practitioner at Dallas-based C. Pharr and Co., a boutique agency specializing in public relations, marketing and social media. Follow her on Twitter at @VSmithee.
Social media strategists and community managers might be making their jobs harder for themselves when it comes to finding return on investment for their social media efforts, according to Nichole Kelly, CEO of Full Frontal ROI Consulting.[…] Continue Reading »
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