Archive for merchant SmartBlogs

How banks “map” their way to successful branches

By Sean McMahon on July 24th, 2012 | 27969Comment on this post2012-07-24+21%3A48%3A38Sean+McMahon

When a bank is looking to expand its footprint, the retail location it chooses can be critical to the success of the branch. However, as Matt Felton and Lance Dorn of MacKenzie Commercial Real Estate Services demonstrated at the Esri International User Conference in San Diego, the methodology banks are using to select branch locations has evolved with the help of geographic information system mapping.[…] Continue Reading »