Archive for McGraw-Hill SmartBlogs

What could help a huge corporation such as McGraw-Hill operate more efficiently, connect global offices, crowdsource ideas and develop products? Patrick Durando, senior director of global new media, prescribed a social intranet. It’s kind of like Facebook for an enterprise — but, Durando warns, don’t tell your executives that.

Instead, tell them about the story of how one employee met with a client, figured out the person’s biggest issue, essentially “tweeted” it internally and received 25 answers across all departments on his cab ride back to the office.[…] Continue Reading »