Archive for McGraw-Hill SmartBlogs
By Andy Sernovitz on November 20th, 2012 | 335372 comments on this postAndy%27s+Answers%3A+How+McGraw-Hill+does+amazing+things+with+its+social+intranet2012-11-20+13%3A00%3A25Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D33537
What could help a huge corporation such as McGraw-Hill operate more efficiently, connect global offices, crowdsource ideas and develop products? Patrick Durando, senior director of global new media, prescribed a social intranet. It’s kind of like Facebook for an enterprise — but, Durando warns, don’t tell your executives that.
Instead, tell them about the story of how one employee met with a client, figured out the person’s biggest issue, essentially “tweeted” it internally and received 25 answers across all departments on his cab ride back to the office.[…] Continue Reading »