Archive for mcdonald’s SmartBlogs

We all know social media sites like Facebook and Twitter are some of the best marketing tools for a business. But what happens when tweets go wrong?

Even though you want tweets to look effortless, each one of them should be well thought-out. You want to look at a Twitter campaign from every possible angle and get the opinions of others before it goes live.[…] Continue Reading »

How operators are turning long lines, secret menus, and limited quantities into marketing opportunities

Since Chef Dominique Ansel released his croissant-doughnut hybrid last year, operators and manufacturers have been asking themselves, “How do we create the next cronut?” In an age where trends seem to capture our attention one minute and disappear the next, how do operators break through the noise and introduce the next craveable creation?[…] Continue Reading »

The Q4 2013 Restaurant Social Media Index (RSMI) data is officially in, and, as usual, there are quite a few notable brands that have shifted in the rankings. Back in Q3, we reported that Chipotle stole the throne from Taco Bell in the Overall Top 250 list, and that still remains. But two restaurant brands finally made their way into the Top 10, kicking off Sonic and Jimmy John’s.[…] Continue Reading »

The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.

The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.[…] Continue Reading »

We’re a bit late to announce our RSMI Q1 2013 data, but rest assured, the numbers are in! Before we dive into the Top 10 of the Top 250 Overall Brands, we’re excited to announce that this quarter is all about new metrics, and we’re just beginning to roll out a slew of them, all to be launched throughout 2013.[…] Continue Reading »