Archive for mcdonald’s SmartBlogs
The Restaurant Social Media Index top 10 brand rankings from the fourth quarter are in, and there’s been quite an unexpected shift. Tracking more than 4,000 brands, 41 million U.S. consumers and more than 60,000 industry terms in 179,561 locations, the RSMI has become the most comprehensive index of its kind and continues to become increasingly competitive.[…] Continue Reading »
There’s no denying that we, as a culture, have become slaves to technology. We feel lost without our smartphones, left behind without the latest version of whatever iSomething has just hit the market, and our main form of interaction is through a digital landscape. Throughout the years, mobile technology has evolved into devices that can almost do it all — from making payments at Starbucks and other select retailers to helping us make decisions, like which restaurant to go to.[…] Continue Reading »
It’s easy to include Facebook in your marketing plan. The hard part is making it work for your business. You want your Facebook page to be engaging, informative and entertaining. You want your customers to be talking to and about your page. So who’s doing it right? We looked at many quickservice Facebook pages to come up with our list of five that are using Facebook right.[…] Continue Reading »
It used to be that if you wanted a quickserve restaurant to leave butter off your bun, everyone in the restaurant had to know about it. The cashier would have to communicate your healthy intention by screaming, “No butter on the bun!” to the employee preparing your sandwich, letting all fellow diners know about your special request.[…] Continue Reading »
Restaurant traffic increased a bit in the U.S., Canada and other developed countries during the first quarter, with the exception of Australia and several European countries, including Germany, Italy and Spain, according to NPD Group. The picture was a bit brighter when it came to the average check, which was up in all 10 countries measured, except Spain and the U.K.[…] Continue Reading »
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