Archive for MattRidings SmartBlogs

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From #SXSW: Do you still struggle with social media ROI?

By Lori Randall Stradtman on March 23rd, 2012 | 235119 comments on this post2012-03-23+12%3A30%3A43Guest+Blogger

Social media return on investment is a contentious, confusing subject for many people. But I’m going to answer all of your deeply held, esoteric social media ROI questions. I will share a scalable system for computing results you want from money you’re putting into your social media campaign, starting in the next paragraph. What? You don’t believe me?[…] Continue Reading »

Tags: Craig Daitch, Eric Swayne, Liz Strauss, Lori Randall Stradtman, Matt Ridings, Petri Darby, ROI, social media, social media roi, south by southwest, SXSW

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Events

From #BWELA: Giving substance to online influence: metrics, relevance and applications

By Bridget Jewell on November 7th, 2011 | 181044 comments on this post2011-11-07+12%3A17%3A31Guest+Blogger

This post is by Bridget Jewell, public relations manager for Mall of America. She focuses on pitching stories to the media, project management, crisis communication, community management and serves as co-editor for the Mall of America blog.

Metrics and measurement are the hottest topic in social media right now. Thought leaders in the analytics industry are struggling to decide if there are — or can be — standard analytics for social media and if so, what are they?[…] Continue Reading »