Archive for marketing SmartBlogs
Farmers may do what they do out of love for growing our food, but the business and marketing side of the job hasn’t always come easy, according to Agricultural Marketing Specialist Bill Walker of the New Jersey State Department of Agriculture.
“They’re very good on the operations side, but they’re not always the best ones to write the press release, or have folks out to the farm,” he said.[…] Continue Reading »
Last winter’s blizzards and arctic blasts started becoming a distant memory the minute restaurants around the country set up the patio tables and opened the rooftop decks for the season. Restaurants with outdoor dining spaces in many markets have gone from being a nice perk to a must-have, especially in places where the out-of-doors is a major draw.[…] Continue Reading »
Today’s health insurance customer is many things, according to marketing pro Lindsay Resnick of KBM Group, but it’s possible to draw a few useful generalizations.
“Today’s consumer is not a trusting consumer,” Resnick said, urging health insurers at a meeting of America’s Health Insurance Plans to fill a “customer experience gap.” Consumers surveyed about what they want from health plans ask just three things of their insurers, according to data Resnick cited: They want insurers to put patient care before profit, be there when consumers need them, and communicate clearly and honestly.[…] Continue Reading »