Archive for marketing SmartBlogs

Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year, Pinterest is looking to help marketers gain better insights and give brands the opportunity to dig deeper into their connection with their community.

Brands such as Whole Foods, Lowe’s, and Sephora are just a few that are able to bring their stories to life and connect with their Pinterest community.[…] Continue Reading »

SmartBrief on Social Media, the daily snapshot of social media news and insights, relaunched today as SmartBrief on Social Business. This new focus reflects the broad changes to business in the social media era, from marketing to customer service to revenue models. As part of the relaunch, we’ve asked industry leaders to give their thoughts on what it means to be a social business.[…] Continue Reading »

We’re two months into 2014, and there’s been no shortage of excitement: Facebook made a $19 billion acquisition, journalists at Sochi flocked to Twitter to tell tales of hotel room horrors, and PediaPress is on an ambitious mission to print all 4.3 million Wikipedia articles. While we don’t have a crystal ball, we think the next 10 months are going to bring even more changes to the digital marketing landscape — here are a few items at the top of our list:

1.[…] Continue Reading »

Anyone who works in the consumer packaged goods industry can attest that the shopping landscape is evolving at an accelerated pace. As shifts in shopping and spending resulting from the rise of a new generation of consumers who embrace different values and lifestyles intersect with the exploding digital landscape, manufacturers and grocery retailers are faced with the challenge of understanding these changes and their implications.[…] Continue Reading »

How operators are turning long lines, secret menus, and limited quantities into marketing opportunities

Since Chef Dominique Ansel released his croissant-doughnut hybrid last year, operators and manufacturers have been asking themselves, “How do we create the next cronut?” In an age where trends seem to capture our attention one minute and disappear the next, how do operators break through the noise and introduce the next craveable creation?[…] Continue Reading »