Archive for marketing SmartBlogs

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and connections with consumers that go beyond the point of sale. They’ll also hear from leaders in the field about real-world tools and campaigns that have effectively used mobile to reach target audiences and elevate brands.[…] Continue Reading »

If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing photo and video social network is happening right before our eyes. Snapchat is a multifunctional app: People use it to communicate one-to-one, one-to-few, and one-to-all. They share moments, not just pretty pictures, through stills and videos with added captions, doodles, and filters to make them even more fun and personal.[…] Continue Reading »

Since the Obama administration entered the White House, first lady Michelle Obama has made it her personal mission to improve the health of America’s children by teaching them the importance of a balanced diet and an active lifestyle. Her Let’s Move campaign and non-profit group Partnership for a Healthier America have been working towards this goal for five years, and have started to turn the tide on America’s childhood obesity problem and the way food and beverage companies market to the country’s youngest consumers.[…] Continue Reading »

At FMI MidWinter last week in Miami, attendees received a profound message — we are reaching the end of an era in retailing that is fundamentally changing how consumers shop, when they shop and why they shop. Traditional marketing methods have evolved to maximize the capabilities of social media and technology, and consumers are now more educated about the products they consider and buy, as well as where they buy it from.[…] Continue Reading »

New report recommends using entrepreneurial markers to launch

Food marketers often fixate on whether certain consumer behaviors represent long-term trends or passing fads: This is with good reason, since understanding when to invest in signals from the marketplace can spell the difference between success and expensive failure. The fixation on distinguishing between trend or fad derives from what in our experience are two major causes: a) the packaged food industry‚Äôs very high failure rate in product innovation (which has created a deep, unconscious concern with over-investing in any short-term play) and b) the slow-speed-to-market averages in CPG new product development, which make the risk of arriving at the shelf just as a fad is fading into obscurity (or into a niche opportunity) terrifying for managers.[…] Continue Reading »