Archive for marketing SmartBlogs
Today’s health insurance customer is many things, according to marketing pro Lindsay Resnick of KBM Group, but it’s possible to draw a few useful generalizations.
“Today’s consumer is not a trusting consumer,” Resnick said, urging health insurers at a meeting of America’s Health Insurance Plans to fill a “customer experience gap.” Consumers surveyed about what they want from health plans ask just three things of their insurers, according to data Resnick cited: They want insurers to put patient care before profit, be there when consumers need them, and communicate clearly and honestly.[…] Continue Reading »
Even as the debate goes on in Washington about whether schools should have more flexibility in incorporating federal school nutrition standards, nobody is arguing against the need for programs and partnerships that give kids the tools they need to eat better. Food companies including Chobani and Bolthouse Farms have partnered on efforts to win kids over to healthier snacks, companies like Revolution Foods are winning tech-world backers for their healthy school lunches and chefs and restaurants are making bigger moves to get kids eating more nutritious foods.[…] Continue Reading »