Archive for marketing SmartBlogs

New report recommends using entrepreneurial markers to launch

Food marketers often fixate on whether certain consumer behaviors represent long-term trends or passing fads: This is with good reason, since understanding when to invest in signals from the marketplace can spell the difference between success and expensive failure. The fixation on distinguishing between trend or fad derives from what in our experience are two major causes: a) the packaged food industry’s very high failure rate in product innovation (which has created a deep, unconscious concern with over-investing in any short-term play) and b) the slow-speed-to-market averages in CPG new product development, which make the risk of arriving at the shelf just as a fad is fading into obscurity (or into a niche opportunity) terrifying for managers.[…] Continue Reading »

As the New Year begins, many professional services firms are busy figuring out how to prioritize their marketing goals for 2015. At the Hinge Research Institute, we found ourselves wondering the same thing. So, we conducted a study to learn just what business challenges firms are facing today and how they plan on prioritizing their professional services marketing initiatives in 2015 to address them.[…] Continue Reading »

The numbers are in, and it’s official: 2014 is the year of Instagram. The four-year-old social media outlet built upon sharing photos and videos has surpassed the chatting, or tweeting, of its senior social competitor, eight-year-old Twitter. As reported in this article by SKIFT, Instagram has 300 million active users (MAUs), compared to Twitter’s 284 MAUs. Among the top heavy hitters in the social media world — including Facebook and YouTube — Instagram, the baby of the family, has achieved the highest growth rate, as well as acquired the most engaged community of users.[…] Continue Reading »

In my last post, I concluded it might be time to “call in the cavalry” and perform a social media audit. Several marketers responded to that post identifying issues they felt warranted further investigation and new solutions sets. Based on that feedback, here are the top seven signals that precipitate a social media audit:

An ambitious growth agenda
The biggest surprise to me was that among the audit requestors, many were fast-growing midsized companies looking to maintain if not accelerate sales increases.[…] Continue Reading »

In the new world order of customer-led marketing, relevance is the name of the game — people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They expect those messages, experiences and offers to become ever more real-time, seamless across digital and physical, and finely tuned with each interaction.[…] Continue Reading »