Archive for marketing SmartBlogs

Farmers may do what they do out of love for growing our food, but the business and marketing side of the job hasn’t always come easy, according to Agricultural Marketing Specialist Bill Walker of the New Jersey State Department of Agriculture.

“They’re very good on the operations side, but they’re not always the best ones to write the press release, or have folks out to the farm,” he said.[…] Continue Reading »

Last winter’s blizzards and arctic blasts started becoming a distant memory the minute restaurants around the country set up the patio tables and opened the rooftop decks for the season. Restaurants with outdoor dining spaces in many markets have gone from being a nice perk to a must-have, especially in places where the out-of-doors is a major draw.[…] Continue Reading »

Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true.

When creating a marketing campaign delivered through any media, you must…

  1. Identify your target market.
  2. […] Continue Reading »

Today’s health insurance customer is many things, according to marketing pro Lindsay Resnick of KBM Group, but it’s possible to draw a few useful generalizations.

Trust
“Today’s consumer is not a trusting consumer,” Resnick said, urging health insurers at a meeting of America’s Health Insurance Plans to fill a “customer experience gap.” Consumers surveyed about what they want from health plans ask just three things of their insurers, according to data Resnick cited: They want insurers to put patient care before profit, be there when consumers need them, and communicate clearly and honestly.[…] Continue Reading »

Every day, businesses launch and established companies make the decision to re-brand in order to stay culturally relevant. So how do you ensure your brand has a strong voice and compelling content that best reflects your key messaging?

How do you convince consumers to actually care about your product or service in this highly competitive climate? The first step is to decide what your brand story is, be consistent in telling it and consider three vital elements:

1.[…] Continue Reading »