Archive for marketing SmartBlogs
Negative word-of-mouth happens to everyone. No industry, brand or product is immune to it. When it happens in social media, it can feel extra painful — because it’s out there in the open for everyone to see.
But true word-of-mouth marketers know that these experiences — while sometimes frustrating and disappointing — are opportunities in disguise. They take advantage of these moments to show customers that they’re listening, that they’re human and sometimes make mistakes, and that they care enough to fix the problem.[…] Continue Reading »
When looking for a place to dine, many consumers turn to websites such as Yelp and Urbanspoon, which can be great at helping diners find nearby eateries rated by their peers, but can often leave holes when it comes to information about those restaurants, especially the contents of the menu. Having an outdated or incomplete menu posted online can mislead prospective diners, which may ultimately result in them choosing another place to eat. It may seem easy for restaurant managers to take control of their online menus, but a restaurant may have an outdated menu posted on a website without even knowing it.[…] Continue Reading »
This is Part 4 of a four-part series. For more insight into the Three S Model, check out this introduction, complete with a handy infographic, as well as Part 2, which features a deeper look at making content searchable, and Part 3, which looks at creating snackable content.
No doubt, consumers today are very social in their information gathering.[…] Continue Reading »
Jason Duty, Dell’s director of global social outreach services, says that social media for brands is no longer the Wild West: an ungoverned, new frontier. Instead, he says, it’s more like the Blob: all encompassing, slowly taking over the world and sort of sticky when you get into it.
In his presentation at our word-of-mouth marketing conference in Austin, Texas, Duty explains that at Dell, the company finds ways to turn the Blob into a proactive customer-service tool by joining conversations people are already having about Dell.[…] Continue Reading »
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Who controls the social media efforts at your organization?
- Someone in the marketing department: 51.39%
- Someone in the public relations department: 17.59%
- No one person controls all the organization’s social media efforts: 13.43%
- The CEO, owner or sole proprietor: 8.80%
- Someone else within the organization: 4.63%
- Someone outside the organization: 2.31%
- Someone in the IT department: 1.39%
- Someone in the sales department: 0.46%
It makes sense that a company’s social media presence would have its beginnings in the marketing or public relations departments — after all, those are the most public-facing parts of an organization.[…] Continue Reading »
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