Archive for marketing SmartBlogs
We spoke with Jeff Dunn, CEO of Bolthouse Farms and former senior executive at Coca-Cola, in a one-on-one interview after his inspiring session “Creating Fruits & Veggies Passion!” at this year’s PMA Fresh Summit in New Orleans. From the acquisition of Bolthouse Farms by Campbell and industry issues and trends to marketing to kids in the future and a brand new partnership with PMA to begin a marketing community, we get the scoop from straight from the source.[…] Continue Reading »
Jeff Dunn, CEO of Bolthouse Farms and one of the newest members of the Produce Marketing Association Board of Directors, announced on Friday at Fresh Summit in New Orleans a new partnership in which Bolthouse Farms’ Chief Marketing Officer Tom Putman will lead a team of volunteers from PMA to build a marketing community within PMA.
Dunn encouraged attendees to share thoughts, case studies, experiences in things that have worked and haven’t worked, and most importantly, their stories, which can then be turned into powerful marketing vehicles to boost the produce industry.[…] Continue Reading »
Sparkling ICE, TalkingRain’s line of flavored, no-calorie carbonated waters, has seen explosive growth in the past few years as consumers seek out healthier beverages and demand for flavored waters continues to grow. In addition to being a major player in the flavored water trend, the brand is participating in the consumer craze for all things culinary by teaming with New York City-based chef Jordan Carfagno on a collection of recipes featuring Sparkling ICE beverages.[…] Continue Reading »
This book excerpt is from “Loveworks” by Brian Sheehan, published by powerHouse Books. Sheehan is associate professor of advertising at the S.I. Newhouse School of Public Communications, Syracuse University. He was with Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. “Loveworks” follows Sheehan’s books “Basics: Online Marketing” (2010) and “Basics: Marketing Management” (2011).[…] Continue Reading »