Archive for marketing SmartBlogs

The social media revolution has made marketers’ lives much easier. It’s true that the field finds itself in uncharted territory. After overcoming the learning curve, however, the possibilities are endless.

Social media not only gives marketers access to a larger audience than ever before, but allows them to act efficiently without leaving their office. When individual updates can reach millions of people, the odds of generating leads can be exponentially higher than before.[…] Continue Reading »

“We need to build a mobile app,” is one of the most terrifying phrases that I’ve heard uttered over the past six months. Far too often, brands jump into building an app simply to check the box and without a thoughtful strategy in mind. Deciding to “go mobile” with no purpose is like deciding to go fishing without a fishing pole: success is highly unlikely without hooks.[…] Continue Reading »

Social media has become an important platform for supermarkets to engage with customers, but retailers need to learn to balance the control they have historically exercised over their communications against the power that their employees and customers wield on sites like Facebook, Twitter, YouTube and Pinterest.

In many cases, it is the customers who are diving the conversation, and often it is to the benefit of supermarket operators, according to three food retailers on a panel on social media at the Food Marketing Institute’s FMI Connect show in Chicago.[…] Continue Reading »

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and connections with consumers that go beyond the point of sale. They’ll also hear from leaders in the field about real-world tools and campaigns that have effectively used mobile to reach target audiences and elevate brands.[…] Continue Reading »

If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing photo and video social network is happening right before our eyes. Snapchat is a multifunctional app: People use it to communicate one-to-one, one-to-few, and one-to-all. They share moments, not just pretty pictures, through stills and videos with added captions, doodles, and filters to make them even more fun and personal.[…] Continue Reading »