Archive for marketing SmartBlogs

After working with dozens of nonprofit organizations to help them strategize and improve the overall performance of their Facebook efforts, I’ve come to understand what successful pages have in common: Content that not only helps their target audience tell their story through engagement, but also adds real value to their news feed and their friends’ news feeds.[…] Continue Reading »

SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Steve McKee, president and co-founder of McKee Wallwork & Co., an integrated marketing firm in Albuquerque, N.M. McKee is also an author and a columnist for Bloomberg Businessweek.

Are you a small-business owner and would like to share your story?[…] Continue Reading »

SmartBrief, as part of its Advertising Week coverage, is interviewing top executives at the 4A’s, IAB, MMA and ANA.

In the second post of the series, Mobile Marketing Association CEO Greg Stuart discusses how he turned around the organization amid financial turmoil, why mobile is reshaping advertising and what industries stand to see the most disruption from emerging technologies.[…] Continue Reading »

Have you been loyally posting your brand photos on all of your social media platforms, and just aren’t getting the loyal turnout you’ve been expecting? Do you want to expand your online visibility and can’t figure out what you are doing wrong?

Maybe it’s because you have been ignoring some comments on Facebook, or not crediting users with a “hat tip” when sharing content on Google+.[…] Continue Reading »

This post is an excerpt from ‘The Mindful Marketer,” (Palgrave Macmillan, September 2014) by Lisa Nirell. Nirell is chief energy officer of EnergizeGrowth LLC. She has helped B2B companies grow customer mind-share and market share since 1983.

It was 1984, and the personal computer revolution was well underway. I was working for one of the world’s first commercially successful PC software companies, MultiMate International.[…] Continue Reading »