Archive for marketing SmartBlogs

Social media has become an important platform for supermarkets to engage with customers, but retailers need to learn to balance the control they have historically exercised over their communications against the power that their employees and customers wield on sites like Facebook, Twitter, YouTube and Pinterest.

In many cases, it is the customers who are diving the conversation, and often it is to the benefit of supermarket operators, according to three food retailers on a panel on social media at the Food Marketing Institute’s FMI Connect show in Chicago.[…] Continue Reading »

Mobile marketers from around the world will gather in New York next week at MMA Forum to discuss the latest in multi-channel engagement and connections with consumers that go beyond the point of sale. They’ll also hear from leaders in the field about real-world tools and campaigns that have effectively used mobile to reach target audiences and elevate brands.[…] Continue Reading »

If you haven’t noticed by now, consumers are making a huge social shift from Instagram to Snapchat. The migration over to the popular self-destructing photo and video social network is happening right before our eyes. Snapchat is a multifunctional app: People use it to communicate one-to-one, one-to-few, and one-to-all. They share moments, not just pretty pictures, through stills and videos with added captions, doodles, and filters to make them even more fun and personal.[…] Continue Reading »

Since the Obama administration entered the White House, first lady Michelle Obama has made it her personal mission to improve the health of America’s children by teaching them the importance of a balanced diet and an active lifestyle. Her Let’s Move campaign and non-profit group Partnership for a Healthier America have been working towards this goal for five years, and have started to turn the tide on America’s childhood obesity problem and the way food and beverage companies market to the country’s youngest consumers.[…] Continue Reading »

At FMI MidWinter last week in Miami, attendees received a profound message — we are reaching the end of an era in retailing that is fundamentally changing how consumers shop, when they shop and why they shop. Traditional marketing methods have evolved to maximize the capabilities of social media and technology, and consumers are now more educated about the products they consider and buy, as well as where they buy it from.[…] Continue Reading »