Archive for marketing SmartBlogs

In the new world order of customer-led marketing, relevance is the name of the game — people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They expect those messages, experiences and offers to become ever more real-time, seamless across digital and physical, and finely tuned with each interaction.[…] Continue Reading »

Here’s a depressing reality for most marketers: 99% of brand-created content generates little to no engagement on social media. It turns out that most people have better things to do than like, share or comment on product-related posts, which means the vast majority of your social media and content marketing efforts are falling on deaf ears. So what’s a savvy marketer to do?[…] Continue Reading »

SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Chelsea Berler, founder and CEO of Solamar, a boutique marketing agency with “over 20 design, marketing, copywriting, tech and administrative professionals from all over the United States ready to work on your projects.” Berler is also the author of “The Curious One.”

Are you a small-business owner and would like to share your story?[…] Continue Reading »

After working with dozens of nonprofit organizations to help them strategize and improve the overall performance of their Facebook efforts, I’ve come to understand what successful pages have in common: Content that not only helps their target audience tell their story through engagement, but also adds real value to their news feed and their friends’ news feeds.[…] Continue Reading »

SmartBrief is talking directly with small and medium-sized businesses to discover their journeys, challenges and lessons. Today’s post is a Q-and-A with Steve McKee, president and co-founder of McKee Wallwork & Co., an integrated marketing firm in Albuquerque, N.M. McKee is also an author and a columnist for Bloomberg Businessweek.

Are you a small-business owner and would like to share your story?[…] Continue Reading »