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Ideas in Action
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Real-time social at scale: Oreos, Marco Rubio and unplanned moments

By Jeremy Epstein on February 21st, 2013 | 382143 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2013%2F02%2F21%2Freal-time-social-at-scale-oreos-marco-rubio-and-unplanned-moments%2FReal-time+social+at+scale%3A+Oreos%2C+Marco+Rubio+and+unplanned+moments2013-02-21+12%3A02%3A38Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38214

When Sen. Marco Rubio, R-Fla., reached for a bottle of Poland Spring water during his response to President Barack Obama’s State of the Union address, it quickly became a social media meme.

That incident could have been exploited in the moment by Poland Spring or parent Nestle, a real-time marketing amplification to match the “Oreo standard” from this year’s Super Bowl power outage.[…] Continue Reading »

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Tags: Jeremy Epstein, Marco Rubio, marketing, oreo, Poland Springs, real time, social media
Comment Bubble 382143 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2013%2F02%2F21%2Freal-time-social-at-scale-oreos-marco-rubio-and-unplanned-moments%2FReal-time+social+at+scale%3A+Oreos%2C+Marco+Rubio+and+unplanned+moments2013-02-21+12%3A02%3A38Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38214
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