Archive for management SmartBlogs

Companies need control to make sure they are efficient, compliant and even predictable, but it’s easy to go too far. Coping with a tough economy, increasing regulation and occasional errors, many leaders introduce too much central control, which ironically slow things down and undermine local responsibility and empowerment.

Institutionally, where does this tendency come from? In fact, traditional companies often take their cues about control from the military, where supervisors and overseers literally watched over the work of their people.[…] Continue Reading »

Coaching your employees requires commitment. It must be planned in advance, not done off the cuff.

Management today is really about enabling people to succeed and that means providing them with the guidance, resources, feedback and support they need to do their jobs.

Coupling feedback with expectations is the foundation of manager-to-employee coaching. It’s also the method by which managers can help employees and teams get the work done and promote higher levels of engagement and productivity.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Who controls the social media efforts at your organization?

  • Someone in the marketing department: 51.39%
  • Someone in the public relations department: 17.59%
  • No one person controls all the organization’s social media efforts: 13.43%
  • The CEO, owner or sole proprietor: 8.80%
  • Someone else within the organization: 4.63%
  • Someone outside the organization: 2.31%
  • Someone in the IT department: 1.39%
  • Someone in the sales department: 0.46%

It makes sense that a company’s social media presence would have its beginnings in the marketing or public relations departments — after all, those are the most public-facing parts of an organization.[…] Continue Reading »

Do you trust the people who report to you?

That question is not just about right versus wrong. It’s also about competence versus incompetence. Sometimes managers let things slide because they “trust” their employees will perform.

Trust is a bond between individuals or between teams and their supervisors. It can never be expected, nor imposed. It is earned through example and reinforced through success as well as recognition.[…] Continue Reading »

When you are confronted by the challenge of managing your organization’s social presence, it’s natural to first think, “What are the features, functionality and user experience that I value most?” We’re all familiar with HootSuite, TweetDeck and other tools that are consumer or SMB-focused. We bring our frame of reference and biases to the process.

Now, if you are responsible for the social presence of a small organization, have a small social team (with no plans of growing), don’t have many social accounts on many channels or don’t get much volume in the way of social messages, those tools will make sense for you.[…] Continue Reading »