Archive for location SmartBlogs
Andre Kay is the CEO and CMO for Sociallybuzz, which provides social media management, marketing, fan page management, online event digital marketing, and social media consultation services. Sociallybuzz is designed to help companies, brands and businesses with simple or advanced social media development and marketing, while delivering businesses and brands the greatest number of options in how they define and reach their relevant audiences.[…] Continue Reading »
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Last week’s poll question: Do you check in with location-based social tools (such as Facebook Places, Foursquare, etc.) when you are out and about?[…] Continue Reading »
This guest post is by Daley Epstein, a contributing writer for SmartBrief.
Location isn’t just for realtors anymore. It has become common practice for millions of people to announce their location via mobile phone applications, whether stopping by Starbucks or watching an NBA game. Because of this trend, hyperlocal marketing is increasing in popularity, and people are “checking in” for a variety of other reasons.[…] Continue Reading »
This post is by SmartBrief contributing editor Robert Jones.
Move over, Groupon. The marketing world has a new darling — several of them, in fact.
Suddenly, location-based advertising is all the rage, with Google, Foursquare and other heavyweights experimenting alongside some innovative newcomers. In each case, the pitch is fairly straightforward: We know your potential customers, we know when they’re nearby, and we can help lure them into your store with targeted offers delivered to their mobile devices.[…] Continue Reading »
In his recent BlogWell presentation, REI’s manager of digital engagement, Jordan Williams, took us behind the scenes of how the company explored Facebook Places to support charitable causes.
Jordan shares how it got the program off the ground, what worked, what didn’t, and what the company learned from it all.
A few of his big ideas:
- Do something that you’re already good at.
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