Archive for locationbusinessintelligence SmartBlogs

At this year’s South by Southwest festival in Austin, Texas, American Express experimented with a unique approach to Foursquare integration. Last week the program went live nationwide. Prior to the national rollout, I sat down with American Express Vice President of Global Marketing Capabilities Dave Wolf to learn more about the program, the future of customer loyalty programs and the next step in location business intelligence for merchants.[…] Continue Reading »