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American Express' Dave Wolf on Foursquare and the future of customer loyalty programs

By Jesse Stanchak on June 29th, 2011 | 166573 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F06%2F29%2Famerican-expresss-dave-wolf-on-foursquare-and-the-future-of-customer-loyalty-programs%2FAmerican+Express%26%23039%3B+Dave+Wolf+on+Foursquare+and+the+future+of+customer+loyalty+programs2011-06-29+10%3A53%3A38Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16657

At this year’s South by Southwest festival in Austin, Texas, American Express experimented with a unique approach to Foursquare integration. Last week the program went live nationwide. Prior to the national rollout, I sat down with American Express Vice President of Global Marketing Capabilities Dave Wolf to learn more about the program, the future of customer loyalty programs and the next step in location business intelligence for merchants.[…] Continue Reading »

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Tags: american exprees, dave wolf, level up, location business intelligence, location-based services, loyalty, SCVNGR, Seth Priebatsch, Smart Offer Engine, social media, south by southwest

166573 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F06%2F29%2Famerican-expresss-dave-wolf-on-foursquare-and-the-future-of-customer-loyalty-programs%2FAmerican+Express%26%23039%3B+Dave+Wolf+on+Foursquare+and+the+future+of+customer+loyalty+programs2011-06-29+10%3A53%3A38Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16657
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