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Smartphones — Shifting power back to retailers through localized data

By Simon Thompson, Esri Director of Commercial Industry on December 21st, 2012 | 35239Comment on this post2012-12-21+14%3A44%3A39Guest+Blogger

Technology and the recession have changed retailing forever. Just five years after the release of Apple’s first iPhone, retailers are able to engage customers on their own terms. Gone forever is “Clonetown USA,” with its repetitive retail landscape. The connected consumer, armed with a world of information in the palm of his hand, is a very different beast today, and retailers need to keep evolving to outsmart the competition and thrive.[…] Continue Reading »