Social media has become a necessity for financial advisers to stay “top of mind” with clients and prospects, but they need to be able to “put the time and dedication into it” in order to make their efforts successful, said Amy McIlwain, president of Financial Social Media.
LinkedIn is a popular choice for financial-services firms because its users are there for business purposes, making it the “trade show” of social media platforms, McIlwain said Saturday during NAIFA’s Career Conference and Annual Meeting in San Diego.[…] Continue Reading »
With the online marketing revolution that’s taking place in the professional services industries, social media can’t be ignored. It’s a means to build business relationships, increase firm reputation and visibility, and generate referrals. And while many firms recognize its importance, they’re still struggling with reaping social media’s full benefits. If this rings true for your firm, take a look at our five steps to develop a social media strategy that aligns with your other marketing efforts.[…] Continue Reading »
Millennials, those born in the 1980s and 1990s, are a key demographic for wealth managers because of the generation’s size. But they also present a challenge for advisers. Millennials are leery of investing after experiencing the Great Recession and are more focused on reducing debt and increasing savings than their parents. Courting this generation was the topic of “What do Millennial investors want from their financial services firms?” panel moderated by Steven M.[…] Continue Reading »
Wells Fargo recently unveiled a “command center” aimed at monitoring and responding to mentions and trends on various social media platforms. Renee Brown, SVP and Director of Social Media, spearheaded the initiative and recently chatted with SmartBrief to share some of the details. What follows is an edited version of that conversation.
More and more financial advisors are adopting social media to help build their business. SmartBrief recently chatted with Melissa Socci, senior vice president of brand and analytics for LPL Financial, to get her insight on best practices for advisors as they delve into social media. The following is an edited transcript of that conversation.
LPL was a relatively early adopter of social media within the finance space.[…] Continue Reading »