Inbound marketing is the methodology innovative CEOs, business owners and marketing professionals are using to help their companies get found, get leads and drive sales. Inbound marketing, by definition, is the process by which you create educational content, leverage that content to help your business drive visitors to your website, convert those visitors from anonymous lurkers into leads and then nurture those leads through the sales process turning them into new customers.[…] Continue Reading »
This year, social media marketing is all about content — and that’s where video comes in. Internet video is a great way to generate wider brand awareness or to increase traffic to your website, and social media websites provide a truly unmatchable marketing resource.
So, how can you use video to improve your social media marketing? Here are some top tips for the most popular social media platforms.[…] Continue Reading »
Every time I attend a small-business conference, I make sure I get into the room for the session on using social media to market your business, and every time I find myself in the midst of a professional group-therapy session for the digital age.
If you’re like most recent graduates, you didn’t have to fight your way past a throng of potential employers to pick up your diploma. Chances are good that CEOs probably didn’t insist on picking up the tab for your post-graduation luncheon or ask you to stop by their offices sometime Monday afternoon for a job interview. Instead, you woke up on the Monday morning after commencement to start combing through job listings like everyone else.[…] Continue Reading »