Archive for LenaWest SmartBlogs

Events

Live from #OPENNYT: Productivity tips from 5 people who do plenty

By Brooke Howell on June 26th, 2012 | 265643 comments on this post2012-06-26+21%3A33%3A36Brooke+Howell

One of the hardest things we all deal with is how to get everything done to be successful and productive, said Jane Applegate, producer of the Applegate Group, at the opening of a panel at The New York Times Small Business Summit on how to get more done.

But “don’t mistake being busy with being productive.[…] Continue Reading »

Tags: Barry Moltz, e-mail, Evernote, Google Voice, Jane Applegate, Krista Neher, Lena West, multitasking, Oh Don't Forget, productive, productivity, Rapportive, small business, social media, The New York Times Small Business Summit, Tungle.Me, Wendi Caplan-Carroll

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Events, Social Media 101, Social Networks

Lena West's 12-point social-media road map

By Mary Ellen Slayter on June 25th, 2010 | 1100117 comments on this post2010-06-25+10%3A05%3A55Mary+Ellen+Slayter

This post is by Brooke Howell, SmartBrief’s small-business editor.

Women business owners need a different strategy for handling social media because they don’t have time to sit around on Facebook and Twitter all day long, says Lena West, CEO and chief strategist of xynoMedia.

They also can’t just ignore social media or decide not to participate in it because it “isn’t a fad, it’s a fundamental shift in the way we communicate,” West said during her presentation, “Your Social Media Fulcrum: How to Leverage Social Media to Build Your Brand AND Get More Business,” on June 11 at the National Association of Women Business Owners‘ 2010 Women’s Business Conference in Washington, D.C.[…] Continue Reading »