Archive for leadershipbuy-in SmartBlogs
In my monthly SmartBlog posts, I’ve described The Ken Blanchard Cos.’ proved culture-change process, outlining steps leaders must take to proactively create a high-performing, values-aligned corporate culture.
Key activities discussed include setting clear expectations for performance and for values, then holding self, leaders and staff accountable for exceeding production and citizenship standards each day. A vital accountability tool is the custom values survey that enables employee feedback, twice each year, on the degree to which leaders demonstrate defined valued behaviors.[…] Continue Reading »
Miri Zena McDonald attended the 2012 International Association of Business Communicators World Conference in Chicago and is providing coverage for SmartBrief’s SmartBlog on Leadership. She tweets @mirimcdonald.
Pamela Shockley-Zalabak almost didn’t make it to IABC. She evacuated from her home as part of the Colorado wildfires.
Shockley-Zalabak, chancellor of the University of Colorado, Colorado Springs, and author of eight books, said that she decided to attend despite the grave situation at home because she can’t do anything to change it.[…] Continue Reading »
This guest post is by Eva Schmatz, president of Summus, a market-research firm specializing in strategic insight.
We asked executives, “What one question would you most want answered about social media for business?”
Two questions came to the top*: “What can I measure that will get me buy in from the entire organization?” and “How can we measure social media ROI?” Both questions are about metrics and how to write the business case to justify a focused social media initiative.[…] Continue Reading »
Anyone who’s built a successful community of any kind knows it’s not an overnight project. It takes commitment, hard work and plenty of trial and error — whether you’re a solo blogger or a billion-dollar software brand like SunGard.
In her BlogWell case study presentation, SunGard’s Leah Patterson explained how the brand is building its internal and external communities from the ground up — and how it is finding a lot of early success.[…] Continue Reading »
Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.”
We heard from readers in a variety of industries and across a range of company sizes — and the comparisons among those groups are really interesting.[…] Continue Reading »
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