Archive for kraft SmartBlogs

Andy's Answers
Andy Sernovitz

Andy’s Answers: How Kraft Foods is using social TV to get fans talking

By on August 23rd, 2012 | 2 comments on this post

At SocialMedia.org’s recent BlogWell conference, Kraft Foods’ Beth Reilly started her presentation with some impressive numbers: More than 86% of mobile Internet users surf the Web while watching TV, and almost half of tablet users visit social networks while watching TV, with 45% doing so during commercials.

Reilly also cited a Time Warner study that found that viewers who interacted with social media on a second screen during programming were more engaged than those who didn’t.[…] Continue Reading »

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Innovations and Trends
Tricia Smith

Kids LiveWell gains an app and 3 partners

By on May 7th, 2012 | Comment on this post

The National Restaurant Association’s Kids LiveWell program, which was developed in partnership with Healthy Dining to help parents find healthy restaurant options, has more than quadrupled its list of foodservice partners since its launch in 2011. The NRA announced the addition of three partners as well as the launch of a smartphone application designed to help parents locate healthy restaurants while on the go.[…] Continue Reading »

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