Archive for klout SmartBlogs
Social media, the ever-elusive but never exclusive opportunity, allows brands to establish a direct channel to engage and interact with their key audiences (e.g., customers, partners and employees). Yet, according to CEO.com’s 2014 Social CEO Report, nearly two-thirds of Fortune 500 CEOs have no identifiable presence on the major social networks (Twitter, Facebook, LinkedIn, Google+ and Instagram).[…] Continue Reading »
By Isra Garcia on January 21st, 2013 | 366284 comments on this postShould+you+be+sweating+your+%22fake%22+follower+rating%3F2013-01-21+13%3A37%3A32Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36628
Recently, I received a list that included the “Top Fake Artists” who had bought followers on Twitter. It included many widely known electronic music DJs, with their stage names and Twitter accounts.
Wait a minute! This is a very serious issue. You’re making information that could be very damaging, public. Is this damage really necessary? When you’re prepared to make such a claim, you’d better be 100% sure of what you’re saying and make sure that your source is reliable enough to put your credibility, name and reputation at stake.[…] Continue Reading »
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
Our poll this week asked:
What’s your opinion of sites that try to measure social media influence, such as Klout?[…] Continue Reading »
By Guest Blogger on July 15th, 2011 | 1677917 comments on this postThe+state+of+influencer+theory+on+the+social+Web2011-07-15+10%3A29%3A48Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16779
This post is by Geoff Livingston
My latest book “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy,” discusses influencer theory in detail, including a section on the history of influencer theory on the social Web. Since drafting that material, leaderboard debate about quantifying influence has dramatically shaped the conversation on influencer theory.[…] Continue Reading »