Archive for klout SmartBlogs

Social media, the ever-elusive but never exclusive opportunity, allows brands to establish a direct channel to engage and interact with their key audiences (e.g., customers, partners and employees). Yet, according to’s 2014 Social CEO Report, nearly two-thirds of Fortune 500 CEOs have no identifiable presence on the major social networks (Twitter, Facebook, LinkedIn, Google+ and Instagram).[…] Continue Reading »

Recently, I received a list that included the “Top Fake Artists” who had bought followers on Twitter. It included many widely known electronic music DJs, with their stage names and Twitter accounts.

Wait a minute! This is a very serious issue. You’re making information that could be very damaging, public. Is this damage really necessary? When you’re prepared to make such a claim, you’d better be 100% sure of what you’re saying and make sure that your source is reliable enough to put your credibility, name and reputation at stake.[…] Continue Reading »

Tips for creating content your readers can’t stop talking about; one word to avoid if you want to get clicks; and Microsoft throws its hat into the social-network ring.

It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:

This poll analysis was written by Jeremy Victor, editor-in-chief of For more of his writing, visit and follow him on Twitter or Google+.

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

Our poll this week asked:

What’s your opinion of sites that try to measure social media influence, such as Klout?[…] Continue Reading »

This post is by Geoff Livingston

My latest book “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy,” discusses influencer theory in detail, including a section on the history of influencer theory on the social Web. Since drafting that material, leaderboard debate about quantifying influence has dramatically shaped the conversation on influencer theory.[…] Continue Reading »