Archive for KenBott SmartBlogs
By Andy Sernovitz on December 14th, 2012 | 35174Comment on this postAndy%27s+Answers%3A+How+Outback+Steakhouse+makes+superfans+superadvocates2012-12-14+12%3A43%3A02Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D35174
Outback Steakhouse Senior Director of Direct Consumer Marketing Ken Bott says the golden rule applies to social media marketing — and following that rule is what turns superfans into advocates for your stuff. By making every personal interaction count, Bott and Direct to Consumer Marketing Manager Dan Holm created deeper, more authentic relationships with fans.
In fact, one relationship led to an amazing word-of-mouth story that got the whole country talking about Outback Steakhouse.[…] Continue Reading »