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Andy’s Answers: How Rogers Communications is turning big critics into big fans

By Andy Sernovitz on July 2nd, 2012 | 268301 comment on this post2012-07-02+11%3A26%3A51Andy+Sernovitz

Rogers Communications is one of the world’s largest communications companies. Based in Canada, it’s a huge provider of wireless and cable TV.

And like every cable company, Rogers has plenty of critics. But unlike some companies experiencing negative word of mouth, Rogers doesn’t operate with noise-canceling headphones. It’s listening, it’s responding and it’s taking real action to convert critics into fans.[…] Continue Reading »