Archive for journalism SmartBlogs
If you’re looking for a way to liven up your blog’s editorial calendar, few story formats beat the expert question-and-answer session. You’ll be able to bring your readers fresh perspectives, and you’ll have a good excuse to reach out to other thought leaders in your field, broadening your network.
But don’t think that the fact that someone else is in the spotlight means you get to take a break entirely.[…] Continue Reading »
Tom Silvestri, leader of the Richmond Media Group, president and publisher of the Richmond Times-Dispatch and chairman of the American Press Institute, spoke with Business of News SmartBrief editor Adam Mazmanian about issues facing the news business in 2012.
In 2011, newspapers including the New York Times, the Boston Globe, the Minneapolis Star Tribune and others rolled out some form of metered access to their Web content.[…] Continue Reading »
Michelle Kessler, social media editor for USA TODAY, spoke with SmartBrief editor Jesse Stanchak at BlogWell, which was presented early May by SocialMedia.org in Washington, D.C. Kessler talked about how her company handles the challenges and opportunities that social media presents to journalism.
(Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and serves as the editor at large for SmartBrief on Social Media.)
Some aspects of USA TODAY’s approach to social media, according to Kessler:
- Direct traffic to the company site.
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine.
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues.
Last week’s poll question: What’s your opinion of social journalism?[…] Continue Reading »
Even as local newspapers scale back their efforts and shed staff, media companies as disparate as AOL and Allbritton Communications are ramping up hyperlocal media moves to cover school boards, community meetings, neighborhood politics, high school sports as well as local dining, entertainment and commerce. Industry watchers see local content as providing an essential media link between local business and the consumers they are trying to reach. We talked to industry consultant and hyperlocal media specialist Mel Taylor about the burgeoning trend.[…] Continue Reading »
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