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By Andy Sernovitz on November 27th, 2012 | 33786Comment on this postAndy%27s+Answers%3A+How+GE+turns+focused+connections+into+big+impressions2012-11-27+12%3A56%3A17Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D33786
Working out and living healthy is easier when your friends are doing it, too. General Electric gets this, so the company built a social experience into one of the brand’s key pillars, health, and called it HealthyShare.
The network encourages members to share their progress on health challenges, invite friends to join them and find others with similar goals.[…] Continue Reading »