Archive for joe’scrabshack SmartBlogs

When Denny’s recently unveiled their newest restaurant, set to open in Manhattan’s Financial District, the design was nearly unrecognizable. The new restaurant is full of dark woods, tufted leather seats, copper ceilings, and full-wall photographic murals. There is even a craft cocktail bar serving pre-Prohibition era cocktails and an eye-catching $300 “Grand Cru Slam” which pairs two entrees with a bottle of Dom Perignon and a “bartender high-five.”

But the new Denny’s concept is representative of a broader shift in the industry, as a number of brands seek to regain market share lost during the recession and compete with fast casuals for the Millennial dollar.[…] Continue Reading »

Culinary innovators at Houston-based Ignite Restaurant Group have been remaking the menu at Joe’s Crab Shack since shortly after it bought the chain from Landry’s Restaurants in 2006, but the changes have been more evolutionary than revolutionary, harking back to the casual seafood chain’s waterfront roots.

Now, a new ad campaign created by McCann Erickson with the tagline “100% Shore” tells the tale of the eatery in 30-second spots shot in Galveston that feature the rough seafood shacks that inspired the creation of the first Joe’s in Houston in 1991 and have flavored both the menu and the ambiance at the chain ever since.[…] Continue Reading »