Archive for JimBelosic SmartBlogs
Does Facebook’s EdgeRank algorithm ever make you want to punch your monitor? It’s okay to say yes … I think it frustrates everyone from time to time. EdgeRank recently got me fired up, but instead of ruining a perfectly good monitor I decided to “go all scientific on it.” My company has had a Facebook business Page for several years, and in the last year and a half our Facebook community has seen exceptional growth and success.[…] Continue Reading »
By Jim Belosic on April 22nd, 2013 | 408833 comments on this post6+ideas+to+help+take+advantage+of+Facebook%E2%80%99s+new+cover+photo+rules2013-04-22+12%3A06%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40883
Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn’t contain calls to action, price or purchase information, contact information or references to Facebook features. You were limited to posting just picture — so you had better be creative.
Well, times have changed and now business owners can (almost) forget those rules.[…] Continue Reading »
By Jim Belosic on January 10th, 2013 | 362313 comments on this post4+surprising+Facebook+myths2013-01-10+13%3A38%3A04Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D36231
People are talking about the “hit” their Page has taken since Facebook made alterations to its EdgeRank algorithm. The most common complaints include: “Page engagement levels are down” and “The News Feed has been disrupted.” But is there any truth to these allegations?
When Facebook implements something new — like an algorithm update — it can be difficult to separate fact from fiction.[…] Continue Reading »
The switch to Timeline has changed where and how Facebook users focus their attention when they visit a page. When the switch was first announced, I wrote about coping with changes to the default landing tab, in which I touched on these changes. What we’ve learned since then is that Facebook photos, from the cover image to photos we post in our timeline, are the main attraction for users.[…] Continue Reading »
By Jim Belosic on May 21st, 2012 | 250732 comments on this postHow+Oxygenics+is+using+a+Facebook+contest+to+pump+up+its+Facebook+fan+base2012-05-21+12%3A00%3A07Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D25073
Facebook contests are created to drive traffic to your page, increase engagement, reward your fans and, ultimately, skyrocket your page’s fan count. But as many failed contest attempts will attest to, that goal is much easier said than done.