Archive for JimBelosic SmartBlogs

Don’t judge a book by its cover, and don’t judge a social media marketing tool by its most popular feature. Digging a little deeper into some of my favorite platforms has often revealed valuable features not evident at first glance.

For most of us there isn’t time to test and compare the hundreds of tools that are available to marketers.[…] Continue Reading »

Does Facebook’s EdgeRank algorithm ever make you want to punch your monitor? It’s okay to say yes … I think it frustrates everyone from time to time. EdgeRank recently got me fired up, but instead of ruining a perfectly good monitor I decided to “go all scientific on it.” My company has had a Facebook business Page for several years, and in the last year and a half our Facebook community has seen exceptional growth and success.[…] Continue Reading »

Facebook launched Timeline in February 2012 and ever since, Facebook has had strict rules for business pages and their cover photos. The photos couldn’t contain calls to action, price or purchase information, contact information or references to Facebook features. You were limited to posting just picture — so you had better be creative.

Well, times have changed and now business owners can (almost) forget those rules.[…] Continue Reading »

People are talking about the “hit” their Page has taken since Facebook made alterations to its EdgeRank algorithm. The most common complaints include: “Page engagement levels are down” and “The News Feed has been disrupted.” But is there any truth to these allegations?

When Facebook implements something new — like an algorithm update — it can be difficult to separate fact from fiction.[…] Continue Reading »

The switch to Timeline has changed where and how Facebook users focus their attention when they visit a page. When the switch was first announced, I wrote about coping with changes to the default landing tab, in which I touched on these changes. What we’ve learned since then is that Facebook photos, from the cover image to photos we post in our timeline, are the main attraction for users.[…] Continue Reading »