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Andy’s Answers: How social helped Microsoft make the Windows 8 launch its biggest ever

By Andy Sernovitz on January 24th, 2013 | 36789Comment on this post2013-01-24+12%3A44%3A51Andy+Sernovitz

Microsoft’s Windows 8 launch was the biggest the company has done in a long time — and social media played a big role in it. To pull it off, the company had to create a unified front for a huge global brand, nurture an interested audience with everyday content and, most importantly, let the big news speak for itself.[…] Continue Reading »