Archive for jessestanchak SmartBlogs

Yahoo and CEO Marissa Mayer have made up their minds on telecommuting, but your company may be debating whether to allow it. Or, perhaps, your company does allow work from home but would like to improve the process.

What should you be assessing? What are the perils and benefits? What role does your company culture play in success or failure?[…] Continue Reading »

It can be tempting to look at the major bloggers in your space and despair, thinking to yourself that you’ve missed your window of opportunity, that the big guys have it all sewn up and it’s too late for you to make your mark.

But at a New Media Expo panel in Las Vegas, Robert Scoble and Mitch Joel told attendees just the opposite: With a little persistence, solid planning and creativity, you too can amass a social media following that takes your brand to the next level.[…] Continue Reading »

I was a creative writing minor in college — I wanted something practical to fall back on in case my journalism career didn’t pan out. I might not have gotten the backup career I was angling for, but the training has served me well in more ways than I can count.

Creative writing teaches you to accept criticism, to distill complex ideas into small packages and to refine a concept again and again until it shines.[…] Continue Reading »

SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.

This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns?

  • Sometimes: 44.3%
  • Always: 41.61%
  • My brand doesn’t use social media marketing: 6.71%
  • Never: 4.7%
  • My brand doesn’t use traditional marketing: 2.68%
  • […] Continue Reading »

Earlier this year I went on a diet and lost about 25 pounds in 10 weeks. Maybe that doesn’t sound that impressive in the age of “Biggest Loser” — but I was proud, because it was something I’d never had much luck with before. When I thought about why I was successful this time when I’d failed so often in the past, I realized that running this blog had taught me a great deal about what it takes to diet successfully.[…] Continue Reading »