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By Doris Nhan on June 7th, 2011 | 162835 comments on this postWhy+e-mail+is+still+a+marketer%26%23039%3Bs+best+friend2011-06-07+11%3A21%3A52Doris+Nhanhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16283
Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail, according to Jesse Engle of ExactTarget and a speaker at Monday’s Realtime NY 11, who maintains that e-mail has actually increased our use of social media.
Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs.[…] Continue Reading »