Archive for JesseEngle SmartBlogs

Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail, according to Jesse Engle of ExactTarget and a speaker at Monday’s Realtime NY 11, who maintains that e-mail has actually increased our use of social media.

Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs.[…] Continue Reading »