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Why e-mail is still a marketer's best friend

By Doris Nhan on June 7th, 2011 | 162835 comments on this post2011-06-07+11%3A21%3A52Doris+Nhan

Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail, according to Jesse Engle of ExactTarget and a speaker at Monday’s Realtime NY 11, who maintains that e-mail has actually increased our use of social media.

Companies should consider their e-mail marketing campaigns as a complement to their social media efforts and each channel should be treated individually based on that audience’s needs.[…] Continue Reading »