Archive for JeremyEpstein SmartBlogs

When you are confronted by the challenge of managing your organization’s social presence, it’s natural to first think, “What are the features, functionality and user experience that I value most?” We’re all familiar with HootSuite, TweetDeck and other tools that are consumer or SMB-focused. We bring our frame of reference and biases to the process.

Now, if you are responsible for the social presence of a small organization, have a small social team (with no plans of growing), don’t have many social accounts on many channels or don’t get much volume in the way of social messages, those tools will make sense for you.[…] Continue Reading »

When Sen. Marco Rubio, R-Fla., reached for a bottle of Poland Spring water during his response to President Barack Obama’s State of the Union address, it quickly became a social media meme.

That incident could have been exploited in the moment by Poland Spring or parent Nestle, a real-time marketing amplification to match the “Oreo standard” from this year’s Super Bowl power outage.[…] Continue Reading »

“I didn’t know what to do, so I just Googled it.”

The lead corporate social strategist at one of the top hospitality brands in the world pulled us aside and in a hushed tone confided, “Honestly, I didn’t know what to do or how to write one, so I just Googled the term ‘enterprise social RFP.’ ”

It might be shocking, but it’s more common than you think.[…] Continue Reading »

This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.”

Community. Advocates. Raving Fans.

It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand.[…] Continue Reading »

This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. According to LinkedIn, he is member #146,795 … out of 100,000,000.

Frank sent me an unsolicited e-mail inquiring about my consulting services.

I had no idea who he was at all.

Being the (hopefully) good marketer that I am, I asked, “How did you hear about me?”

The answer shocked me.[…] Continue Reading »