Archive for JeremyEpstein SmartBlogs
By Jeremy Epstein on March 15th, 2013 | 39478Comment on this postIt%E2%80%99s+different+at+scale%3A+Choosing+the+right+social+media+management+system2013-03-15+12%3A03%3A32Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D39478
When you are confronted by the challenge of managing your organization’s social presence, it’s natural to first think, “What are the features, functionality and user experience that I value most?” We’re all familiar with HootSuite, TweetDeck and other tools that are consumer or SMB-focused. We bring our frame of reference and biases to the process.
Now, if you are responsible for the social presence of a small organization, have a small social team (with no plans of growing), don’t have many social accounts on many channels or don’t get much volume in the way of social messages, those tools will make sense for you.[…] Continue Reading »
By Jeremy Epstein on February 21st, 2013 | 382143 comments on this postReal-time+social+at+scale%3A+Oreos%2C+Marco+Rubio+and+unplanned+moments2013-02-21+12%3A02%3A38Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D38214
When Sen. Marco Rubio, R-Fla., reached for a bottle of Poland Spring water during his response to President Barack Obama’s State of the Union address, it quickly became a social media meme.
That incident could have been exploited in the moment by Poland Spring or parent Nestle, a real-time marketing amplification to match the “Oreo standard” from this year’s Super Bowl power outage.[…] Continue Reading »
By Jeremy Epstein on June 26th, 2012 | 265331 comment on this post6+must-haves+for+every+enterprise+social+RFP2012-06-26+11%3A29%3A25Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D26533
“I didn’t know what to do, so I just Googled it.”
The lead corporate social strategist at one of the top hospitality brands in the world pulled us aside and in a hushed tone confided, “Honestly, I didn’t know what to do or how to write one, so I just Googled the term ‘enterprise social RFP.’ ”
It might be shocking, but it’s more common than you think.[…] Continue Reading »
By Guest Blogger on April 29th, 2011 | 1583117 comments on this post10+ways+to+create+genuine+fans+for+the+long+term2011-04-29+11%3A17%3A55Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D15831
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.”
Community. Advocates. Raving Fans.
It’s almost accepted marketing gospel these days that you want passionate people to evangelize your brand.[…] Continue Reading »