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Future of Engagement
Murray Newlands

What Jack Daniel’s can teach you about the value of closely monitoring your brand

By Murray Newlands on July 24th, 2012 | 279241 comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F07%2F24%2Fwhat-jack-daniels-can-teach-value-closely-monitoring-brand%2FWhat+Jack+Daniel%27s+can+teach+you+about+the+value+of+closely+monitoring+your+brand2012-07-24+11%3A55%3A31Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27924

Companies are protective of the brand they have developed because it represent the relationship they’ve built with consumers. Copyright infringement puts that brand in danger, and companies can be quick to sue when they think their brand has been misused. Companies usually seek monetary compensation for infringement, which can lead to a lengthy trial and battered public opinion.[…] Continue Reading »

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Tags: Jack Daniels, Murray Newlands, public relations, social media, social media monitoring
Comment Bubble 279241 comment on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F07%2F24%2Fwhat-jack-daniels-can-teach-value-closely-monitoring-brand%2FWhat+Jack+Daniel%27s+can+teach+you+about+the+value+of+closely+monitoring+your+brand2012-07-24+11%3A55%3A31Murray+Newlandshttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D27924
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