Archive for intergratedmarketing SmartBlogs
Are you siloing your marketing?
By Jesse Stanchak on February 1st, 2012 | 186792 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2012%2F02%2F01%2Fare-you-siloing-your-marketing%2FAre+you+siloing+your+marketing%3F2012-02-01+12%3A31%3A23Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D18679
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: Do you tie your social media marketing efforts into your traditional marketing campaigns?
- Sometimes: 44.3%
- Always: 41.61%
- My brand doesn’t use social media marketing: 6.71%
- Never: 4.7%
- My brand doesn’t use traditional marketing: 2.68%

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