Archive for influencertheory SmartBlogs
Ever since Theodore Levitt wrote his groundbreaking paper “Marketing Myopia,” business leaders have been asking themselves, “What business are we really in?”
The premise of the article — that organizations need to define their industries broadly to take advantage of growth opportunities and to offset emerging threats — makes sense. But it’s a difficult principle to implement because thinking broadly requires thinking differently.[…] Continue Reading »
This post is by Geoff Livingston
My latest book “Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy,” discusses influencer theory in detail, including a section on the history of influencer theory on the social Web. Since drafting that material, leaderboard debate about quantifying influence has dramatically shaped the conversation on influencer theory.[…] Continue Reading »
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