Archive for influencerrelationshipmarketing SmartBlogs
By Gregory Shove on April 9th, 2012 | 238502 comments on this postBenefits+of+influencer-relationship+marketing%3A+Authenticity%2C+scale+and+ROI2012-04-09+10%3A10%3A12Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D23850
We are all influencers now. Everyday consumers have an unprecedented amount of power when it comes to shaping a brand’s image, and starting or joining the conversation. This democratization of social influence will affect all marketing disciplines.
A marketing channel is being created: influential people (or you can call them customers, advocates, superfans). Advocacy or influencer programs that engage a few hundred influencers today will look quaint in two years as brands learn to harness the power of amplification by engaging hundreds of thousands of advocates and fans.[…] Continue Reading »