Archive for humor SmartBlogs
By Andy Sernovitz on May 16th, 2013 | 42069Comment on this postAndy%27s+Answers%3A+3+inspiring+ways+brands+respond+to+customer+complaints+in+social+media2013-05-16+11%3A58%3A15Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D42069
Negative word-of-mouth happens to everyone. No industry, brand or product is immune to it. When it happens in social media, it can feel extra painful — because it’s out there in the open for everyone to see.
But true word-of-mouth marketers know that these experiences — while sometimes frustrating and disappointing — are opportunities in disguise. They take advantage of these moments to show customers that they’re listening, that they’re human and sometimes make mistakes, and that they care enough to fix the problem.[…] Continue Reading »
It’s all in this week’s top five most-clicked links in SmartBrief on Social Media:
- Bitly unveils social media prediction system
- 3 rules for adding a little humor to your blog posts
- Marketing tips from Facebook’s Page Insights manager
- Google+ chief says pseudonyms, brand pages are coming this year
- 10 luxury brands succeeding with social media
By Guest Blogger on October 18th, 2011 | 1789416 comments on this postHow+to+be+funny+online+--+without+getting+fired2011-10-18+10%3A49%3A27Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D17894
This post is by Erik Deckers, owner of Professional Blog Service and co-author of “Branding Yourself” (Pearson 2010) and “No Bullshit Social Media.” He has also been a newspaper humor columnist for 17 years, as well as a playwright, for stage and radio theater.
Humor is one of the toughest skills to do well consistently, let alone master.[…] Continue Reading »
By Guest Blogger on March 31st, 2011 | 155185 comments on this postFrom+%23SXSW%3A+How+HBO+keeps+%26quot%3BTrue+Blood%26quot%3B+fans+thirsty+for+more2011-03-31+12%3A40%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D15518
Zealous fans all but overpowered the marketing of “True Blood,” said panelists at a recent South by Southwest Interactive Festival session. But not only did HBO light that fire in the first place, the network fanned the flames and allowed them to spread untamed — all while staying true to the show’s vision.[…] Continue Reading »
By Guest Blogger on March 13th, 2011 | 151584 comments on this postLive+from+%23SXSW%3A+5+rules+for+being+funny+on+a+corporate+Twitter+account2011-03-13+15%3A37%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D15158
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