Archive for H&RBlock SmartBlogs

H&R Block’s Jennifer Love joined us at BlogWell to share how they’re using a wide range of channels and content to get back to basics: improving the customer experience.

Love focused on how they’ve moved away from the “coolness factor” strategies — things such as Second Life and viral videos — to content and timely communications that actually help the customer during tax season.[…] Continue Reading »

This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for pre-order and debuting Feb. 1. Download the first chapter free at Facebook.com/nowrevolution.

It used to be so simple.

Decisions were made according to an organization chart that classified people according to their functional role.[…] Continue Reading »