Archive for H&RBlock SmartBlogs
Andy's Answers: How H&R Block uses social media to help customers through the stress of tax season
By Andy Sernovitz on June 9th, 2011 | 162394 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F06%2F09%2Fandys-answers-how-hr-block-uses-social-media-to-help-customers-through-the-stress-of-tax-season%2FAndy%26%23039%3Bs+Answers%3A+How+H%26amp%3BR+Block+uses+social+media+to+help+customers+through+the+stress+of+tax+season2011-06-09+08%3A17%3A42Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16239
H&R Block’s Jennifer Love joined us at BlogWell to share how they’re using a wide range of channels and content to get back to basics: improving the customer experience.
Love focused on how they’ve moved away from the “coolness factor” strategies — things such as Second Life and viral videos — to content and timely communications that actually help the customer during tax season.[…] Continue Reading »
162394 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fsocial-media%2F2011%2F06%2F09%2Fandys-answers-how-hr-block-uses-social-media-to-help-customers-through-the-stress-of-tax-season%2FAndy%26%23039%3Bs+Answers%3A+How+H%26amp%3BR+Block+uses+social+media+to+help+customers+through+the+stress+of+tax+season2011-06-09+08%3A17%3A42Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D16239Permalink
How H&R Block made social media everyone’s job
By Guest Blogger on January 7th, 2011 | 64536 comments on this posthttp%3A%2F%2Fsmartblogs.com%2Fleadership%2F2011%2F01%2F07%2Fhow-hr-block-made-social-media-everyones-job%2FHow+H%26amp%3BR+Block+made+social+media+everyone%E2%80%99s+job2011-01-07+12%3A13%3A56Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2Fworkforce%2F%3Fp%3D6453
This post was written by Jay Baer and Amber Naslund and was culled from their forthcoming book, “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social,” available for pre-order and debuting Feb. 1. Download the first chapter free at Facebook.com/nowrevolution.
It used to be so simple.
Decisions were made according to an organization chart that classified people according to their functional role.[…] Continue Reading »

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