Archive for hootsuite SmartBlogs
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
As a monetization strategy for Web-based applications and software-as-a-service companies, freemium as a business model has grown in popularity rather significantly over the past several years. Companies such as 37signals have mastered it and created products with millions of “free” and paid users.[…] Continue Reading »
By Brooke Howell on May 11th, 2011 | 92547 comments on this postWith+a+little+help+from+technology%2C+you+can+harness+the+power+of+social+media+for+customer+service2011-05-11+09%3A30%3A43Brooke+Howellhttp%3A%2F%2Fsmartblogs.com%2Fleadership%2F%3Fp%3D9254
The second post in SmartBrief’s Spotlight on Customer Service series is brought to you by First Data, a global leader in electronic commerce and payment processing. Check out First Data’s white paper on using e-gifting to drive your social-marketing strategy and improve customer relationships.
Not only do people care about customer service received from businesses, but they also care more than they did last year, according to the American Express Global Customer Service Barometer survey released this month.[…] Continue Reading »
By Jesse Stanchak on December 29th, 2010 | 1399641 comments on this postHow+to+choose+the+Twitter+client+that%26%23039%3Bs+right+for+you2010-12-29+16%3A05%3A45Jesse+Stanchakhttp%3A%2F%2Fsmartblogs.com%2Fsocialmedia%2F%3Fp%3D13996
More than a third of all tweets are sent by people visiting Twitter’s default Web client. Which is too bad, because Twitter, as a website, is by far the least effective way to use Twitter as a network.
But even though just about any third-party client will provide you with a better way to use Twitter, picking the client that’s right for you can be daunting.[…] Continue Reading »