Archive for HomeDepot SmartBlogs

This past month, SmartBrief on Social Media ran a story on the success of stupidity as a social media strategy. Writer Carol Tice noted that “patently ludicrous” campaigns were more likely to get noticed, and less likely to face a backlash.

This past week, we got to see some social media stupidity in action, and we learned that there is a right way and wrong way to play dumb.[…] Continue Reading »

A collection of stories from SmartBrief publications and around the web…

Regulators move to soften Dodd-Frank rule on mortgages makes waves: The decision by U.S. regulators to soften a proposed rule regarding the kinds of loans banks can parcel out to investors without having to keep any ‘skin in the game’ has sparked a good amount of chatter.[…] Continue Reading »

Home improvement is often a springtime activity. As the snow melts and the weather improves, homeowners often want to make improvements to their homes. These projects can include painting, fixing roofs, carpet and flooring installs, room remodeling and complete renovations. Although many people hire contractors to do the work, others are more do-it-yourselfers who are handy and may be concerned about finances.[…] Continue Reading »

As we gear up for our next BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — I’m sharing some of my favorite big ideas from BlogWell Atlanta as a preview.

In their presentation, The Home Depot’s Nick Ayres and Sarah Molinari covered how they’ve built their social media program and how they staff and run it today, as well as a few lessons they have learned.[…] Continue Reading »

As we gear up for our next BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — I’m sharing some of my favorite big ideas from BlogWell Atlanta as a preview.

In their presentation, The Home Depot’s Nick Ayres and Sarah Molinari covered how they’ve built their social media program and how they staff and run it today, as well as a few lessons they have learned.[…] Continue Reading »