Archive for GregoryShove SmartBlogs
We are all influencers now. Everyday consumers have an unprecedented amount of power when it comes to shaping a brand’s image, and starting or joining the conversation. This democratization of social influence will affect all marketing disciplines.
A marketing channel is being created: influential people (or you can call them customers, advocates, superfans). Advocacy or influencer programs that engage a few hundred influencers today will look quaint in two years as brands learn to harness the power of amplification by engaging hundreds of thousands of advocates and fans.[…] Continue Reading »
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