Archive for GregGerik SmartBlogs
By Andy Sernovitz on August 30th, 2012 | 29616Comment on this postAndy%27s+Answers%3A+How+3M+is+integrating+the+voice+of+the+customer+into+everything+it+does2012-08-30+14%3A12%3A45Andy+Sernovitzhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D29616
3M doesn’t look at social media as a new thing. For 100 years, the company has been working with customers to collaborate and create products. Social only offers the company more tools with which to do it.
But that doesn’t mean 3M isn’t aggressively exploring ways to use these tools to integrate the customer voice even more into the business.[…] Continue Reading »