Archive for Google SmartBlogs

Now is what’s next.

That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the 4A’s Transformation conference.

Jones went on to explain that reacting quickly to tent-pole television events with creative yields strong results, and a strong mobile strategy is what will increase brand recognition and loyalty with consumers.[…] Continue Reading »

Many companies today are just starting to get a grasp on content marketing. They’re reading about it, testing it out, and trying to figure out what it is and how to do it. While content marketing is a complex operation that requires many different resources such as SEOs, graphic designers and creative teams, social media marketers need to understand how they fit into the workflow.[…] Continue Reading »

Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services.

Recognized names often dominate search results. Service consolidators, companies with many physical locations and firms with magnificent ad budgets can leave smaller brands wondering whether competition is even feasible.

A business owner might take this on as search engine optimization, and go looking for an SEO geek to fight his battles.[…] Continue Reading »

President Barack Obama traveled to the heart of Silicon Valley on Friday to lay out his vision for improved cybersecurity in a digital age that has seen high-profile cyberattacks make headlines in recent weeks. Joining leaders from various industries at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, Obama stressed the importance of enhancing the public-private partnership already in its infant stages.[…] Continue Reading »

The term “smart creative” is often heard today in the hallways and conference rooms of some of the nation’s leading tech companies. Not surprising, since it was coined by Eric Schmidt, Google’s executive chairman. But the concept is not necessarily unique to Google, or even to the tech world.

Smart creatives (SCs) can be found almost anywhere, from the corner coffeehouse to the corner office.[…] Continue Reading »