Archive for Google SmartBlogs

President Barack Obama traveled to the heart of Silicon Valley on Friday to lay out his vision for improved cybersecurity in a digital age that has seen high-profile cyberattacks make headlines in recent weeks. Joining leaders from various industries at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, Obama stressed the importance of enhancing the public-private partnership already in its infant stages.[…] Continue Reading »

The term “smart creative” is often heard today in the hallways and conference rooms of some of the nation’s leading tech companies. Not surprising, since it was coined by Eric Schmidt, Google’s executive chairman. But the concept is not necessarily unique to Google, or even to the tech world.

Smart creatives (SCs) can be found almost anywhere, from the corner coffeehouse to the corner office.[…] Continue Reading »

“Video is exploding.”

That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and marketers as this year’s Advertising Week begins.

Sandberg made her remarks to Katie Couric as the duo shared the stage at the IAB conference. Couric explained that her Yahoo News interviews with baseball legend Joe Torre and Secretary of State John Kerry are available in both snippets and in longer form to take advantage of the multiple ways that consumers now consume content.[…] Continue Reading »

No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you.

By reading this blog post – and, presumably, streaming video content occasionally or playing mobile games – you are driving a sea change in the way companies that broadcast news and entertainment shows, produce music and movies and create video games market themselves: As their audiences shift online, so must they.[…] Continue Reading »

February is Career and Technical Education Month. In honor of CTE, this blog post offers tips for using technology to create a professional online profile.

The development of an online professional persona has become a critical component in pursuing employment, continuing a successful career and being engaged in the field of your choice.

We recommend students take control of their online identity through social networking.[…] Continue Reading »