Archive for Google SmartBlogs

“Video is exploding.”

That statement by Facebook’s Sheryl Sandberg during her opening remarks at the Interactive Advertising Bureau’s MIXX Conference sums up the sentiment among publishers and marketers as this year’s Advertising Week begins.

Sandberg made her remarks to Katie Couric as the duo shared the stage at the IAB conference. Couric explained that her Yahoo News interviews with baseball legend Joe Torre and Secretary of State John Kerry are available in both snippets and in longer form to take advantage of the multiple ways that consumers now consume content.[…] Continue Reading »

No sector is moving faster to embrace digital advertising than those of media and entertainment. Why? Because of consumers like you.

By reading this blog post – and, presumably, streaming video content occasionally or playing mobile games – you are driving a sea change in the way companies that broadcast news and entertainment shows, produce music and movies and create video games market themselves: As their audiences shift online, so must they.[…] Continue Reading »

February is Career and Technical Education Month. In honor of CTE, this blog post offers tips for using technology to create a professional online profile.

The development of an online professional persona has become a critical component in pursuing employment, continuing a successful career and being engaged in the field of your choice.

We recommend students take control of their online identity through social networking.[…] Continue Reading »

Are you caught up with the most recent online marketing changes, updates and theories? Wishpond’s James Scherer, in this four-part series, will examine the most influential changes that have happened in the past six months, and how those changes affect you and your business on a daily basis.

This week, Scherer will discuss the rise of social media optimization and what it means for you.[…] Continue Reading »

Google uses more than 200 factors to determine how high your website should rank in search-engine results. What are the factors, and which are most important to rankings? Google isn’t always clear on that, leaving search-engine marketers to identify the most important ranking factors through experience and research, in addition to the limited information Google provides. Experience and research don’t always match up with information Google provides, though.[…] Continue Reading »