Archive for Google SmartBlogs
While you’re busy making plans for the holidays, the folks over at Google+ announced a few transformations of their own to Hangouts and to the platform’s photo- and video-editing software. Each change helps users more easily master the visual nature and interactivity of their own content and page — something that’s crucial to mastery of this highly visual platform, which is closer to Pinterest than to Facebook.[…] Continue Reading »
By Stephen Yusko on October 17th, 2013 | 46785Comment on this postLive+at+%234AsData%3A+Nate+Silver%27s+simple+suggestions+for+advertisers2013-10-17+14%3A00%3A40Stephen+Yuskohttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D46785
Nate Silver, the quant savant who made waves with his accurate election predictions in 2008 and 2012 and who now works for ESPN, came to Wednesday’s 4A’s Data Summit looking to qualify not only his own successes, but also the rush to proclaim data as the magical solution to all future problems.
In an intellectual and entertaining 30-minute address, Silver sought to dispute the notion that “size conquers everything else” — that Big Data, by virtue of its existence, can lead to a “magical solution.”
“All the good data in the world wont help you if you’re using faulty assumptions to process it,” he said.[…] Continue Reading »
Design is the new cool, at least among companies known more for technical creativity than expertise in things aesthetic. Ad Age and The New York Times have both reported on this trend. “Whether a company is on the enterprise side or on the consumer side, design is front and center,” Shannon Callahan, an Andreessen Horowitz partner, told Ad Age.[…] Continue Reading »
By Natascha Thomson on April 4th, 2013 | 401842 comments on this postWhy+Google%2B+is+the+better+platform+for+marketers2013-04-04+11%3A43%3A38Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D40184
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. Here are three social media trends that will shape the social media world as we know it. Taken together, these three big ideas will lead more and more marketers to embrace Google+.
For many social media marketers, the effects of “shiny object syndrome” have worn off when it comes to social media.[…] Continue Reading »