Archive for Google SmartBlogs
By Jake Denny on March 26th, 2015 | 57971Comment on this post4A%27s+Transformation+2015%3A+Putting+creativity+and+technology+together+to+reach+mobile+consumers2015-03-26+09%3A30%3A14Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57971
Now is what’s next.
That is how Ben Jones, creative director for Google’s agency team, ended his presentation on creativity in real-time at the 4A’s Transformation conference.
Jones went on to explain that reacting quickly to tent-pole television events with creative yields strong results, and a strong mobile strategy is what will increase brand recognition and loyalty with consumers.[…] Continue Reading »
By Daniel DiGriz on March 17th, 2015 | 577381 comment on this postSmall+brands+are+becoming+the+new+heroes+of+search+marketing2015-03-17+11%3A11%3A10Guest+Bloggerhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57738
Google any of the following phrases: real estate, home loan, insurance, handyman, donation, hosting, lawyer, credit. Imagine you offer one of these services.
Recognized names often dominate search results. Service consolidators, companies with many physical locations and firms with magnificent ad budgets can leave smaller brands wondering whether competition is even feasible.
A business owner might take this on as search engine optimization, and go looking for an SEO geek to fight his battles.[…] Continue Reading »
By Sean McMahon on February 15th, 2015 | 57090Comment on this postObama%2C+financial+execs+detail+new+vision+for+cybersecurity2015-02-15+16%3A07%3A27Sean+McMahonhttp%3A%2F%2Fsmartblogs.com%2F%3Fp%3D57090
President Barack Obama traveled to the heart of Silicon Valley on Friday to lay out his vision for improved cybersecurity in a digital age that has seen high-profile cyberattacks make headlines in recent weeks. Joining leaders from various industries at the White House Summit on Cybersecurity and Consumer Protection at Stanford University, Obama stressed the importance of enhancing the public-private partnership already in its infant stages.[…] Continue Reading »