Archive for GooglePlus SmartBlogs

To be a business owner, you’ve got to have thick skin. Sooner or later — and probably sooner — somebody’s going to offer a word of criticism, and whether that criticism is right or wrong, you’ve got to keep from taking it personally.

We all know this, but it’s hard to abide by it; no matter how tough we are, it hurts to have someone speak critically about something so important to us.[…] Continue Reading »

The infamous remark from New York Times columnist Claire Cain Miller, that Google’s much maligned social network is like a “ghost town,” was always going to rile the Google+ brigade. But their disapproval seemed to miss the crux of Miller’s piece, which is that it doesn’t matter whether Google+ is a ghost town or a bustling metropolis; what matters is its increasing function as the one account that ties all of Google’s services, and therefore users, together.[…] Continue Reading »

With the Olympics taking place this month, everyone is going to be thinking about going for the gold. Ever wonder whether your marketing is worthy of a gold, silver or bronze medal? Better yet, ever wonder how much of the newest, cutting edge, results-oriented marketing is going into your lead generation efforts?

Here are the elements that should be part of your marketing mix.[…] Continue Reading »

Choosing the right content to post on social media is a bit like picking the right outfit each morning. To be successful you need to have a strategy, shop around for the best quality pieces and accumulate a tidy collection.

Like matching a good shirt with the right pants, pairing the best piece of content with the most fitting social platform hangs on three important factors:

  1. Where you are headed as a brand
  2. What you want to achieve
  3. The needs of your audience

Shop around

Dressing your social channels with the right content necessitates careful planning and coordination.[…] Continue Reading »

Google uses more than 200 factors to determine how high your website should rank in search-engine results. What are the factors, and which are most important to rankings? Google isn’t always clear on that, leaving search-engine marketers to identify the most important ranking factors through experience and research, in addition to the limited information Google provides. Experience and research don’t always match up with information Google provides, though.[…] Continue Reading »