Archive for Googlealerts SmartBlogs

I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on online and social media with a simple premise: influencing the online discussion of topics and keywords that are crucial to your company.

It sounds trite and condescending to say that companies still fear e-mail, much less the Web, or that they feel any online communication is a legal minefield.[…] Continue Reading »

Social media can represent an overwhelming set of tools, websites, and communities for an organization that hasn’t yet gotten involved. Whether you’re trying to sell leadership on a plan to get going in social media or you’re trying to figure out how to get your own company more up to speed, you’ve got to start somewhere. Focus on a few simple steps to get things rolling

What to do: