Lars Schmidt is the director of talent acquisition at NPR.
NPR has a very strong consumer brand. How do you integrate that with the employer brand, particularly in social media?
We’re fortunate to have a great consumer brand, active and established channels in social media, and many engaged followers and fans. To me, that was the perfect foundation upon which to begin building our employment branding strategy and social media will play a huge part in that.[…] Continue Reading »
This week, I attended the Society for Human Resource Management‘s annual conference, where I was able to meet with Robert Hohman, co-founder and CEO of Glassdoor.com. Not surprisingly, for the leader of a company that has its business model staked on sharing the best and worst sides of employers, the conversation frequently turns to transparency.[…] Continue Reading »